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All Journal INFOMATEK: Jurnal Informatika, Manajemen dan Teknologi Syntax Idea
Idram, Arief Harkat
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering

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Evaluasi Implementasi Blended Learning dengan Pendekatan Theory Plan Behavior Idram, Arief Harkat
Syntax Idea Vol 3 No 6 (2021): Syntax Idea
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-idea.v3i6.1244

Abstract

Blended Learning can also be a word with Hybrid Learning, similar to the name of a learning method that combines face-to-face learning with online learning. and also an integration between traditional classroom methods and online activities or e-learning. This method can maximize the transfer rate of funds where to know which one is from where by face-to-face by face-to-face online. However, the implementation of this method is constrained by the habits or habits of teaching a life span that has been cultivated so as to change it out of its habit is a careful planning. The Planned Behavior Theory or Plan Behavior Theory (TPB) explains that, human action is created by three kinds: beliefs about the results of behavior and results of these results (behavioral beliefs), about the normative expectations of others and for the motivation of expectations (normative beliefs), beliefs there will be factors that can be processed or performance performance of behavior and strength factors In combination, Attitude to Behavior, subjective norms, and perceptions of Behavioral Control turn into behavioral intentions. In general rules, the more attitudes / attitudes and subjective norms (subjective norms), and the greater perceived control / control felt, the stronger the intention to conduct behaviors that have a strong intention behavior. At the time, while his control over the bermusying, people hoped to be wronged their intentions there was a chance.
Usulan dan Analisa Strategi Pemasaran Produk Beras pada CV.Bintang Kurnia, Banjaran Kabupaten Bandung Idram, Arief Harkat; Ramadhan, Toto
INFOMATEK Vol 25 No 2 (2023): Volume 25 No. 2 Desember 2023
Publisher : Fakultas Teknik, Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/infomatek.v25i2.10589

Abstract

CV.Bintang Kurnia merupakansalah satur produsen beras di Banjaran – Kabupaten Bandung yang berdiri pada tahun 1979 Berbagai jenis beras di produksi oleh perusahaan ini, yaitu BK Super Biru, BK Super Hitam, BK Spesial dan BK Super Hijau. Beberapa tahun belakang ini terjadi penurunan penjualan beras, terutama beras berkualitas premium dengan Merk BK Spesial, rata – rata sebesar 25 % pertahun. Data dihasilkan melalui penyebaran kuesioner dan hasilnya terbukti valid  dan reliable maka selanjutnya data peringkat Antara merk BK Spesial dan merk Rojolele diolah dengan menggunakan metode Analisa Korespondensi (Corresspondence Analysis). Data mengenai tingkat kepentingan konsumen dalam memilih beras berkualitas premium dan persepsi konsumen mengenai performansi beras merk BK Spesial diolah menggunalan pengujian hipotesisi rata-rata dan Analaisa kepentingan performansi (Importance Performance Analysis (IPA)). Usulan Targeting dan positioning yang tepat bagi beras merk Bintang Kurnia (BK) diambil dari informasi mengenai profil konsumen. Usulan inu digunakan untuk melengkapi usulan yang akan diberikan kepada CV.Bintang Kurnia untuk dapat meningkatkan penjualan beras merk BK, bedasarkan hasil pengolahan Corresspondence Analysis, rata- rata pengujian hipotesis rata-rata dan Importance Performance Analysis. Distributing questionnaires is a way of collecting data that refers to the Marketing Mix research model, namely the 4P marketing mix and the theory of segmentation, targeting and positioning. Questionnaires were distributed to consumers who had tried the Special BK brand with the Rojolele brand as a competitor. The Cochran Q Test is a test method used to process data regarding consumer interests which leaves 15 marketing variables that are important to respondents. After the data obtained from the questionnaire proved to be valid and reliable, then the ranking data between the Special BK brand and the Rojolele brand was processed using the Correspondence Analysis method. Data regarding the level of consumer interest in choosing premium quality rice and consumer perceptions regarding the performance of BK Special brand rice were processed using average hypothesis testing and importance performance analysis (IPA).
Co-Authors Toto Ramadhan