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All Journal Journal of Indonesian Tourism, Hospitality and Recreation Majalah Ilmiah Bijak Abiwara : Jurnal Vokasi Administrasi Bisnis JAMBIS : Jurnal Administrasi Bisnis
Arizona, Anisa
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Social Sciences Other

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Destination Website Quality dan Online Destination Brand Experience: Studi Pada Kota Tua Jakarta dan Kepulauan Seribu Maulina, Anita; Santoso, Teguh; Arizona, Anisa
Journal of Indonesian Tourism, Hospitality and Recreation Vol 7, No 1 (2024): Journal of Indonesian Tourism, Hospitality and Recreation (April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jithor.v7i1.64100

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh variabel destination website quality, sensory online destination brand experience, cognitive online destination brand experience, attitude toward the website dan intention to visit yang diaplikasikan pada website wisata Kota Tua Jakarta dan Kepulauan Seribu. Penelitian ini menggunakan pendekatan kuantitatif menggunakan data primer berupa kuisioner yang dikumpulkan selama bulan Agustus sampai dengan Oktober 2023. Kuisioner disebarkan kepada pengunjung website wisata Kota Tua Jakarta dan Kepulauan Seribu. Sebanyak 221 data kuisioner dapat dikumpulkan dan kemudian diolah lebih lanjut menggunakan Structural Equation Modelling dengan memanfaatkan software SmartPLS. Hasil olah data menunjukan bahwa tidak seluruh hipotesis dapat diterima. Beberapa saran diberikan untuk pengembangan studi lebih lanjut serta pengembangan strategi pengelolaan website demi mencapai peningkatan kunjungan wisata ke Kota Tua Jakarta dan Kepulauan Seribu.
Exploration of the Influence of Price and Customer Reviews on Body Lotion Purchase Decisions: A Study on Teenage Users Arizona, Anisa; Elvasandora, Dewinta Khana
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i2.4196

Abstract

This study explores the influence of pricing strategies and online customer reviews on the purchasing decisions of teenage users regarding body lotion, specifically focusing on the Scarlett Whitening brand available through the Shopee e-commerce platform. Utilizing a quantitative research approach, data was collected from 112 adolescent respondents in Depok through structured questionnaires. The findings reveal that both pricing and online reviews significantly impact purchase intentions among Gen Z consumers, who exhibit a strong preference for products that balance quality and affordability. The results indicate that competitive pricing and positive online reviews enhance the attractiveness of beauty products, while the integration of social media and influencer marketing further amplifies these effects. The study underscores the necessity for brands to cultivate a positive online reputation and engage with credible influencers to effectively capture the attention and loyalty of this discerning consumer group. Overall, the research highlights the critical role of eWOM (electronic word-of-mouth) and pricing in shaping the purchasing behavior of Gen Z in the beauty skincare market.
Pengaruh Citra Merek dan Kualitas Layanan terhadap Keputusan Pembelian Mixue Cabang Cilincing Jakarta Yuliyani, Leli; Arizona, Anisa
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 1: September 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v5i1.3609

Abstract

This research phenomenon is because Mixue is not included in the category of the 5 most consumed contemporary beverage brands by Indonesian people in 2022. This study aims to determine and analyzethe influence of brand image and service quality on purchasing decisions Mixue Cilincing Jakarta branch. The research method used isa quantitative method with data retrieval techniques in the form of questionnaires. Sample selection in this study is the Mixue Cilincing Branch consumers who have tried ice cream Mixue minimum 1x purchase. The sampling technique used in this study is non probability sampling and using The Theory Of Hair et al so that the sample taken as many as 165 respondents. Data analysis techniques used are validitytest, reliability test, classical assumption test, multiple linear regression analysis, coefficient of determination analysis and hypothesis testing using spss software version 26. The results of this study indicate that there is a simultaneous influence on the variables of brand image and service quality on purchasing decisions. In the determination test for brand image variables there is an influence of 61.4% on purchasing decisions and the remaining 38.6% are influenced by other variablesthat are not studied. For service quality variables, there is an influenceof 66.0% on purchasing decisions and the remaining 34.0% are influenced by other variables that are not studied. While there is an influence of 70.3% which is explained by the variables of brand image and service quality on purchasing decisions and the remaining 29.7% which is influenced by other variables not studied.
Analisis Strategi Bauran Pemasaran Untuk Meningkatkan Jumlah Proyek Konstruksi Di Pt Prana Visi Media Jakarta. Yusuf, Yassar Ramzy; Maulina, Anita; Arizona, Anisa
JAMBIS : Jurnal Administrasi Bisnis Vol. 3 No. 6: Desember 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i6.3784

Abstract

PT Prana Visi Media Jakarta is one of the construction companies that is facing an imbalances and disrupted project realization for the period 2020 to 2022. The purpose of this study was to analyze of The Marketing Mix Strategy to Increase the Construction Projects at PT Prana Visi Media Jakarta along with its obstacles and solutions reviewed through the 7P marketing mix and SWOT Analysis. This research was conducted using a descriptive qualitative approach with observation and interview techniques. The results showed that PT Prana Visi Media Jakarta project which includes housing, warehouses, offices, renovation/expansion and other projects during 2020 to 2022 has experienced up and down. Where in 2020 to 2021 housing and warehouse projects have the same, while office projects and renovation/expansion and other projects decrease in 2021 compared to 2020. However, 7P marketing mix strategy which is dominated by the product elements and SWOT Analysis that was carried out, PT Prana Visi Media Jakarta Projects has suceedded in increasing progress marked by an increase of construction projects in 2022 until now.
Pengaruh Promosi Online Dan Persepsi Harga Terhadap Keputusan Pembelian Pada Aplikasi Gofood Bakso Jaya Di Bekasi Utara Akbar, Mulky; Maulina, Anita; Arizona, Anisa
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 1: Februari 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i1.3822

Abstract

There are many growing marketing methods. Gojek represents a service provider company in the form of online-based transportation, food delivery, delivery of goods and others. Bakso Jaya as a meatball restaurant provides online delivery service on the GoFood application. The objective of this study was to find out the effect of online promotion and perceived price on purchasing decision on the GoFood Bakso application in North Bekasi. The research method used descriptive quantitative and associative methods. The data were collected using a questionnaire based on a Likert scale. The population in this study are Bakso Jaya customers who have bought using the GoFood application. The sample of this research was drawn using non-proballity sampling method with accidental sampling technique. The samples obtained were 145 samples. The data were analyzed using multiple linier regression analysis with SPSS Version 26 software. The result of this study indicated that online promotion (X1) influenced significantly and positively the purchasing decisions (Y) of 0.445 or 44.5%. The perceived price (X2) influenced significantly and positively the purchasing decisions (Y) of 0.532 or 53.2%. The online promostions (X1) and perceived price (X2) influenced significantly and positively the purchasing decisions (Y) of 0.616 or 61.6%
Co-Authors Akbar, Mulky Anita Maulina Elvasandora, Dewinta Khana Teguh Santoso Yuliyani, Leli Yusuf, Yassar Ramzy