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All Journal Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Ekalaya : Jurnal Ekonomi Akuntansi
Sumidartini, Ai Nety
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Economics, Econometrics & Finance

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Pengentasan Kemiskinan Nasabah BTPN Syariah Penerima Program Daya Berdasarkan Peningkatan Kinerja dan Keberlanjutan Usaha Melalui Pendampingan Program Bestee Kaban, Reny Fitriana; Sumidartini, Ai Nety
EKALAYA : Jurnal Ekonomi Akuntansi Vol. 3 No. 2 (2025): Ekalaya : Jurnal Ekonomi Akuntansi
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/ekalaya.v3i2.1742

Abstract

Poverty is still a global challenge, including in Indonesia, although a decline in the number of poor people has occurred in recent years. Community empowerment programs are one of the important strategies to address this issue. BTPN Syariah launched the Daya Program, which aims to improve the welfare of female customers through sharia financing and business mentoring. However, to ensure the sustainability and improvement of customers' business performance, more intensive mentoring is needed. The Bestee program comes as a solution by involving university students in providing business mentoring to customers. This study aims to analyze the effectiveness of the Bestee program in improving the performance and sustainability of BTPN Syariah customers who receive the Daya program. The research methodology uses a descriptive qualitative approach with SWOT analysis of two customers and evaluation of the level of customer satisfaction post-mentoring. Primary data was collected through direct observation and interviews, while secondary data was obtained from BTPN Syariah's sustainability reports and relevant literature. The results show that mentoring by Bestee facilitators provides positive benefits for customers. They were satisfied and able to understand the materials provided. Although there has not been a significant increase in turnover over a month, the mentoring helps customers in terms of digital promotion, financial recording, and business identity.  
THE INFLUENCE OF BRAND IMAGE AND PRICE PRODUCT OF WINGS PROTECTOR MEDICAL MASK TO PURCHASE DECISION DURING THE COVID-19 PANDEMIC IN 2020-2021 Sumidartini, Ai Nety; Kuswara, Kuswara; Wardhana, Wredha Adhi Yudha
Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi Vol 20 No 1 (2024): JEMASI: Jurnal Ekonomi, Manajemen, dan Akuntansi
Publisher : Fakultas Ekonomi Universitas IBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35449/jemasi.v20i1.749

Abstract

The purpose of this study was to analyze the effect of brand image on purchasing decision (X1), the effect of product price on purchasing decision (X2), and the effect of brand image and product price on purchasing decision (Y). This study used a quantitative approach with the type of research in the form of a questionnaire. The sample of this study were consumers of Wings Protector medical masks in Cilincing, North Jakarta. The analysis of the data used SPSS 26 to test theory and variables with statistical data analysis. From the results of this study, it can be concluded that there was an effect from the brand image inherent in the community on purchasing decisions and affordable product price on purchasing decision. Both brand image variable and product price variable had a positive and significant effect on purchasing decision, this happened because there was an effect of brand image and product price on purchasing decision on consumers of Wings Protector medical masks in Cilincing, North Jakarta.
Co-Authors Kuswara Kuswara, Kuswara Wardhana, Wredha Adhi Yudha