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All Journal International Journal of Health, Economics, and Social Sciences (IJHESS)
Ayu Putu Veni Yulia, Ni Gusti
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Economics, Econometrics & Finance Public Health Social Sciences

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Service Analysis Against Customer Interest at Kremes Chicken Restaurant Mas Rusdi Palu Sirajuddin, Sirajuddin; Ayu Putu Veni Yulia, Ni Gusti; Salmiati, Salmiati
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol 2, No 1 (2020): January
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31934/ijhess.v2i1.1249

Abstract

In general, the meaning of marketing is marketers' activity to carry out business (profit or non-profit) to meet market needs with goods or services, fix prices, distribute, and promote through the exchange process to satisfy consumers and achieve company goals. From the calculation results obtained by using a simple linear regression model analysis, the correlation coefficient (R) of 0.585 indicates a moderate relationship between the service variable (X) and the customer interest variable (Y), with an R contribution (coefficient of determination) of 0.585 indicating that 58.5% of customer interest is determined by service. Simple linear regression model analysis obtained a Fount of 30.210 with a probability level of 0.000 (significant), and the probability value is much smaller than 0.05. This shows that the service variable (X) has a considerable influence on the customer interest variable (Y) at Kremes Chicken Restaurant Mas Rusdi Palu.
Co-Authors Salmiati Salmiati, Salmiati Sirajuddin Sirajuddin