Article Per Year (5 Year)
p-Index From 2020 - 2025
0.961
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Dinamika Bisnis Review of Management, Accounting, and Business Studies Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi)
Maisara, Putri
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Review of Management, Accounting, and Business Studies

 1 
Analysis of trust factors, brand image, and promotions influencing customer loyalty to GoFood services in Solo Raya Saputri, Zahroh Febriani; Maisara, Putri
Review of Management, Accounting, and Business Studies Vol. 4 No. 1 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v4i1.4855

Abstract

This study employed a quantitative research approach, with data collection conducted through a questionnaire distributed to respondents. The sample size comprised 140 individuals residing in Solo Raya who were regular users of GoFood services. Sampling was conducted using non-probability sampling, specifically purposive sampling. The research aimed to assess customer loyalty to GoFood, given the proliferation of advanced brands in online transportation services, particularly the Online Food Delivery (OFD) feature. The study examined several factors influencing customer loyalty, including trust, brand image, and promotion, as independent variables. In conclusion, the findings indicated that trust and brand image had a positive and significant impact on customer loyalty, while promotion had a positive but non-significant influence. Thus, all independent variables played a crucial role in shaping customer loyalty towards GoFood services, although promotion did not significantly impact GoFood customer loyalty.
Factors influencing purchasing decision on Telkomsel providers in Solo Raya Khotimah, Fernandita Khusnul; Maisara, Putri
Review of Management, Accounting, and Business Studies Vol. 4 No. 1 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v4i1.4856

Abstract

The article explored the influence of product quality, brand image, and Word of Mouth on purchasing decisions for Telkomsel provider cards in Solo Raya, Indonesia. Drawing upon literature reviews and quantitative methods, the study analyzed data from 105 respondents using validity, reliability, normality, multicollinearity, heteroscedasticity tests, as well as multiple linear regression and t-tests. Findings indicated that while product quality positively impacted purchasing decisions, it was not statistically significant. Conversely, brand image and Word of Mouth significantly influenced consumer choices. The study concluded by recommending strategies for Telkomsel to enhance product quality, maintain brand integrity, and leverage positive Word of Mouth marketing to improve sales. Future research was suggested to expand the sample size and include additional variables for a comprehensive understanding of consumer behavior in Telkomsel card purchases.
Factors that influence interest in purchasing Scarlett Whitening products among Solo Raya women Herman, Aoliya; Maisara, Putri
Review of Management, Accounting, and Business Studies Vol. 4 No. 1 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v4i1.4857

Abstract

This research was conducted on women who lived in Solo Raya and was useful for looking separately at the influence of the variable factors: celebrity endorser, product quality, and brand image on interest in purchasing Scarlett Whitening products using a quantitative approach method. Data sources used literature studies and the distribution of questionnaires that had been processed to provide valid results. The population in this research was Solo Raya women who knew the Scarlett Whitening product. The sample used the Roscoe formula and obtained a total of 147 respondents by setting special criteria (purposive sampling). The results of the partial explanation in testing multiple linear regression analysis and the t-test in this research showed that the variables celebrity endorser, product quality, and brand image had positive and significant influence values, so they could have a good impact on interest in purchasing Scarlett Whitening products. With the findings from the help of celebrity endorsers to review products, product quality, and the good brand image of Scarlett Whitening, it could make women more interested, and the variable factors that had been focused on in this research could increase buying interest in Scarlett Whitening products. 
Co-Authors Herman, Aoliya Khotimah, Fernandita Khusnul Nastiti, Ajeng Suci Rahmayanti, Nita Rini, Anggi Sulistyo Saputri, Zahroh Febriani