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All Journal JURNAL MANAJEMEN AKUNTANSI (JUMSI)
Lumban Gaol, Slamat Andriani
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Economics, Econometrics & Finance

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ANALISIS KUALITAS PELAYANAN, HARGA, FASILITAS DAN LOKASI TERHADAP KEPUASAN PELANGGAN (STUDI KASUS PADA PT. HAPPY KIDDY INDONESIA RANTAUPRAPAT) Lumban Gaol, Slamat Andriani; Sumitro, Sumitro; Efendi Siregar, Zulkifli Musannif
JURNAL MANAJEMEN AKUNTANSI (JUMSI) Vol 1, No 1: JANUARI 2021
Publisher : Universitas Labuhanbatu

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Abstract

This study aims to determine the Analysis of Service Quality, Price, Facilities and Location of Customer Satisfaction (Case Study at PT. Happy Kiddy Indonesia Rantauprapat). Data collection in this study was conducted through a survey approach with quantitative descriptive research type by distributing questionnaires to 30 respondents, while the population used in this study were visitors to Suzuya Mall at PT. Happy Kiddy Indonesia Rantauprapat. Data analysis tools used in this study used SPSS (Statistical Product Software Solution). The data analysis techniques in this study were descriptive analysis, multiple linear regression analysis, hypothesis testing using partial significance test (t test), simultaneous significant testing (F test). ), and testing the coefficient of determination (R2).
ANALISIS KUALITAS PELAYANAN, HARGA, FASILITAS DAN LOKASI TERHADAP KEPUASAN PELANGGAN (STUDI KASUS PADA PT. HAPPY KIDDY INDONESIA RANTAUPRAPAT) Lumban Gaol, Slamat Andriani; Sumitro, Sumitro; Efendi Siregar, Zulkifli Musannif
Jurnal Manajemen Akuntansi (JUMSI) Vol 1, No 1: 2021
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v1i1.2145

Abstract

This study aims to determine the Analysis of Service Quality, Price, Facilities and Location of Customer Satisfaction (Case Study at PT. Happy Kiddy Indonesia Rantauprapat). Data collection in this study was conducted through a survey approach with quantitative descriptive research type by distributing questionnaires to 30 respondents, while the population used in this study were visitors to Suzuya Mall at PT. Happy Kiddy Indonesia Rantauprapat. Data analysis tools used in this study used SPSS (Statistical Product Software Solution). The data analysis techniques in this study were descriptive analysis, multiple linear regression analysis, hypothesis testing using partial significance test (t test), simultaneous significant testing (F test). ), and testing the coefficient of determination (R2).
Co-Authors Efendi Siregar, Zulkifli Musannif Sumitro Sumitro