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All Journal Jurnal Ekonomi dan Binsis Jurnal Ekonomi, Teknologi dan Bisnis Journal of Environmental Economics and Sustainability Journal of Ecotourism and Rural Planning Jurnal Ilmu Pengetahuan dan Teknologi Bagi Masyarakat
Riady, Achmad
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Humanities Astronomy Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences

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Journal : Jurnal Ekonomi, Teknologi dan Bisnis

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Examining The Influence Of Islamic Branding, Physical Evidence, And Relationship Quality On Customer Loyalty In The Context Of Bank Syariah Indonesia (BSI) Makassar Branch At Unismuh Riady, Achmad; Farida, Ida; Husna, Mutammimal; Elvi, Elvi
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 3 (2024): JETBIS : Journal Of Economics, Technology and Business
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i3.96

Abstract

This study aims to investigate the influence of certain factors on customer loyalty in using Bank Syariah Indonesia (BSI) KCP Makassar Unismuh products. The factors studied include Islamic branding, physical evidence, and relationship quality. The research was conducted from July to August 2023 using a descriptive quantitative approach. The data used in this study are primary data collected through the distribution of questionnaires, observation, and documentation. The sample of this study was selected by simple random sampling and consisted of 75 respondents. To analyze the data, this study used multiple linear regression and the SPSS version 20 application. The results showed that partially, Islamic branding has no significant effect on customer loyalty. However, physical evidence and relationship quality partially have a positive and significant influence on customer loyalty. Simultaneously, islamic branding, physical evidence, and relationship quality have a positive and significant effect on customer loyalty. The implications of this study indicate that factors such as Islamic branding, physical evidence, and relationship quality have a positive impact on customer loyalty in using BSI KCP Makassar Unismuh products. Although Islamic branding does not have a significant effect partially, other factors still make a good contribution to customer loyalty in using BSI products
Examining The Influence Of Islamic Branding, Physical Evidence, And Relationship Quality On Customer Loyalty In The Context Of Bank Syariah Indonesia (BSI) Makassar Branch At Unismuh Riady, Achmad; Farida, Ida; Husna, Mutammimal; Elvi, Elvi
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 3 (2024): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i3.96

Abstract

This study aims to investigate the influence of certain factors on customer loyalty in using Bank Syariah Indonesia (BSI) KCP Makassar Unismuh products. The factors studied include Islamic branding, physical evidence, and relationship quality. The research was conducted from July to August 2023 using a descriptive quantitative approach. The data used in this study are primary data collected through the distribution of questionnaires, observation, and documentation. The sample of this study was selected by simple random sampling and consisted of 75 respondents. To analyze the data, this study used multiple linear regression and the SPSS version 20 application. The results showed that partially, Islamic branding has no significant effect on customer loyalty. However, physical evidence and relationship quality partially have a positive and significant influence on customer loyalty. Simultaneously, islamic branding, physical evidence, and relationship quality have a positive and significant effect on customer loyalty. The implications of this study indicate that factors such as Islamic branding, physical evidence, and relationship quality have a positive impact on customer loyalty in using BSI KCP Makassar Unismuh products. Although Islamic branding does not have a significant effect partially, other factors still make a good contribution to customer loyalty in using BSI products
Co-Authors Arsidiq, Nur Usbianto Elvi Elvi, Elvi Hidayat, Rahmat Wahyu Husna, Mutammimal Ida Farida Risaldi, Muh Nur Suryani Suryani SYAMSU ALAM