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All Journal JURNAL SAINS PEMASARAN INDONESIA International Journal Ihya' 'Ulum al-Din Jurnal Penelitian Komunika: Jurnal Dakwah dan Komunikasi
Pangestu, Perdana Putra
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Religion Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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The Relationship of Hadith Style to the Social Society of the Nusantara: A Study on Qami 'Al-Tughyan by Nawawi Al-Bantani Pangestu, Perdana Putra
International Journal Ihya' 'Ulum al-Din Vol 23, No 1 (2021)
Publisher : Universitas Islam Negeri (UIN) Walisongo Semarang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (771.262 KB) | DOI: 10.21580/ihya.23.1.7369

Abstract

One of the nusantara scholars with famous work inscriptions is Nawawi al-Bantani. These works are recorded in a multidisciplinary scope, one of which is Qami 'al-Tughyan. The significance of this research lies in the influence of environmental factors of Nawawi in the nusantara which have an influence on the style of writing, especially in the field of hadith. This study aims to reveal the facts of causality with the orientation of the literature analysis surrounding Nawawi's notes in compiling the Qami' al-Tughyan. The author will take an inductive qualitative approach by conducting a literature review through related literatures, derived from the object variables in the first ten sections (syu'bah) of the book Qami 'al-Tughyan. Then, the data will be explored in order to produce comprehensive and optimal research results. This research proves that the work recording model used by Nawawi is a causal representation of the situation in the nusantara, especially with regard to the practice of imperialism towards the indigenous people.
Advertising Styles In Embracing Marginal Segmentation: A Cultural Studies Perspective Pangestu, Perdana Putra
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 23, No 2 (2024): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v23i2.154-164

Abstract

The concept of inclusivity, which blurs the idealized concept, is interpreted by brands as embracing marginalized segments of society to increase sales value and brand awareness. This realization emerges in advertising services that prominently feature marginalized segments, represented through actors and specific informational messages. The effectiveness of advertising with such a concept lies in its ability to address the issues faced by marginalized segments through a comprehensive understanding of advertising communication, behavior, and consumer segments. The objective of this article is to explore the advertiser's approach model in embracing marginalized segments, using a qualitative method to track and analyze relevant advertising releases, which are then examined through the lens of cultural studies. The results of this study demonstrate that advertisers adapt to market situations by considering various constructions of identity and the ideas that are currently present and will persist in society.
Mobilization of Da'wah Resources for Chinese Muslims in Indonesia Pangestu, Perdana Putra
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 17 No. 2 (2023)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v17i2.7740

Abstract

The Indonesia Chinese Muslim Association (Persatuan Islam Tionghoa Indonesia /PITI) is an organization that has a unique role and phenomenon in Indonesia. The PITI phenomenon is related to the integration and role of the Chinese ethnic group in the realm of Islam in Indonesia. As a religious organization, PITI aims to integrate Chinese groups in Indonesia on an internal religious and ethnic basis. It is due to the long and complex history of the role of ethnic Chinese in Indonesian society, which includes various religious beliefs and beliefs. This article discusses the revitalization of the Da'wah of Chinese Muslims by PITI. PITI is considered an embryo that reinforces the existence of ethnic Chinese in the social arena, especially in establishing relations with natives. PITI should be able to maximize this role to convey opinions and ideas through cadres and utilize existing resources. The author uses a qualitative model by prioritizing the paradigm of social preaching. The analysis in this article will be presented through the results of elaboration with Oberschall's resource mobilization theory, aiming to determine the aspect of resources in the succession of social movements (da’wah). This article has the results of a study that PITI must be a pioneer in alleviating the social disparities that reverberate around natives, Muslims, and Chinese. The effort can be made to optimize their resources to share fresh narratives through their various da'wah channels.
Harmonisasi Sosial Perkotaan: Telaah Probabilitas Konflik pada Tradisi Bangun Sahur atas Regulasi Pengeras Suara Masjid Pangestu, Perdana Putra
Jurnal Penelitian Vol 15, No 1 (2021): JURNAL PENELITIAN
Publisher : LP2M IAIN kUDUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/jp.v15i1.10657

Abstract

Realitas masyarakat urban dengan heterogenitas tinggi memunculkan probalititas polemik horizontal yang beragam, seperti topik mengenai terusiknya ruang privasi individu. Representasi fenomena tersebut tercermin pada salah satu aktivitas tradisi komunitas muslim, yakni membangunkan sahur pada bulan Ramadan. Pergeseran nilai substansial yang terjadi dalam habituasi ini, yang awalnya sarat dengan nilai kultural menjadi cenderung serampangan, akibat penggunaan pengeras suara (loudspeaker), khususnya di masjid secara berlebihan. Topik menarik ini memancing Penulis untuk mengulik bagaimana akseptasi regulasi pengeras suara masjid oleh Bimas Islam Kemenag RI di masyarakat perkotaan terhadap pelaksanaan tradisi bangun sahur Ramadan. Penelitian ini dilakukan dengan analisis kualitatif dengan orientasi kajian literatur. Penulis akan mengeksplorasi fenomena terkait eksistensi budaya bangun sahur dari masa ke masa, yang dikoneksikan dengan realitas multikultural masyarakat perkotaan. Tulisan ini bertujuan untuk memaparkan probabilitas konflik yang terjadi seputar operasional pengeras suara masjid secara eksesif, khususnya pada aktivitas bangun sahur Ramadan di lingkup spektrum perkotaan. Hasil kajian ini menunjukkan bahwa resolusi konflik yang terjadi seputar problem ini dapat diatasi dengan dialog secara inklusif antar elemen masyarakat. Temuan interaksi yang proporsional dan tepat akan mengarahkan publik perkotaan pada bilik kesepahaman kordial dan harmonisasi sosial.
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