Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Proceedings of International Conference on Islamic Economic Finance and Social Finance
Fitri, Mariatul
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategi Pemasaran Produk Gadai Emas dalam Menarik Nasabah Pada PT. Bank Riau Kepri Syariah Capem Duri Fitri, Mariatul; Makruflis, Makruflis; Irma Ningsih, Hesty
Proceedings of International Conference on Islamic Economic Finance and Social Finance (ISSN: XXXX-XXXX) (ESSN: XXXX-XXXX) Vol. 4 (2023): Proceedings of ICONIC SOF: Proceedings of International Conference on Islamic Economi
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62086/10.62086

Abstract

This study aims to analyze the marketing strategy of gold pawn products in an effort to attract customers at PT. Bank Riau Kepri Syariah Capem Duri. Gold pawn is one of the sharia banking products that offers financial solutions with gold collateral, which attracts public interest. The research method used is qualitative descriptive with a case study approach. Data were obtained through interviews, observations, and documentation from various related sources. The results of the study indicate that effective marketing strategies include intensive advertising campaigns, the use of social media for promotion, and education and counseling to the public about the benefits of gold pawn. Bank Riau Kepri Sariah (BRKS) is a Sharia Macro Financial Institution (LKMS); A large financial institution with a business model based on Islamic Sharia. Bank Riau Kepri Syariah focuses on offering its products, one of which is the Gold Pawn (RAHN) product. From the graph above, it can be seen that the number of customers per year is low and tends to decrease. Then deposit the gold (rahn) at the Bank Riau Kepari Syariah Duri branch according to the method of sale. 4 of the 7 elements of the marketing mix (product, price, place, promotion, people, physical evidence and process) are focus elements or known as the 4Ps (price, place, promotion and strategy).
PEMBERDAYAAN MASYARAKAT MELAYU MELALUI PENGELOLAAN IKAN DI DUSUN BAGAN BENIO DESA TASIK SERAI KABUPATEN BENGKALIS PROVINSI RIAU Haryanto, Rudi; Fitri, Mariatul; Nurmaidah, Nurmaidah
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 6 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i6.2250-2259

Abstract

Dusun Bagan Benio terletak di Kawasan SM Giam Siak Kecil dan merupakan bagian dari Desa Tasik Serai, Kecamatan Talang Muandau, Kabupaten Bengkalis. Pengabdian masyarakat menjadi fokus penelitian ini, dengan menerapkan Metode ABCD (Asset-Based Community Development). Para penduduk telah  menjalankan kegiatan penangkapan ikan ini selama bertahun-tahun dengan menggunakan berbagai alat seperti "lukah," "jaring," "jala," dan lain-lain. Potensi sumber daya perikanan dalam suatu perairan selalu terkait dengan produksi dan hasil tangkapan. Berdasarkan sumber daya alam yang dimiliki oleh masyarakat dusun Bagan Benio yaitu ikan  yang bersumber dari sungai. Maka Pengabdian kepada Masyarakat meliputi pengelolahan ikan menjadi ikan asin dan ikan salai.
Co-Authors Irma Ningsih, Hesty Makruflis, Makruflis Nurmaidah Nurmaidah Rudy Haryanto