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Journal : Movere Journal

Strategi Pengembangan Sumber Daya Manusia Di PUD Pasar Kota Medan Dian Safina, Wan; Daulay, Khairnur Rahmah Diyah; Ayu Indira Lestari
Movere Journal Vol. 7 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v7i2.623

Abstract

This study conducts a literature review to examine strategies for human resource development (HRD) within the Regional Market Company (PD Pasar) of Medan City, drawing upon theoretical frameworks and previous research findings. In the context of managing traditional markets, HRD is a critical component in enhancing service efficiency, employee professionalism, and organizational competitiveness. The review identifies several strategic approaches, including continuous training, technology-driven competency development, performance management, and the cultivation of a collaborative work culture. The analysis highlights that effective HRD requires strong internal policy support, visionary leadership, and adequate resource allocation. It concludes that sustainable HRD in PD Pasar Medan should focus on strengthening individual and organizational capabilities through systematic and adaptive strategies aligned with a dynamic external environment.
Pengaruh Pengalaman Kerja, Lingkungan Kerja dan Reward Terhadap Kinerja Karyawan Objek Wisata Pantai Woongrame Desa Kota Pari Pantai Cerrmin Serdang Bedagai Adawiyah, Marissa Tasya; Dian Safina, Wan; Hidayat, Toni; Rahmat, Muhammad
Movere Journal Vol. 7 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v7i2.633

Abstract

 This study aims to determine and analyze the influence of work experience, work environmentand rewards on employee performance. This research is a quantitative study with a descriptiveapproach. The population in this study were all employees of the Woongrame Beach Tourism ObjectManagement. While the sample in this study was the entire population, which was 57 samples. The datacollection technique used was by conducting a survey and distributing questionnaires to respondents.The data analysis technique used was Statistical Data Analysis, Validity Test, Reliability Test, MultipleLinear Regression Analysis, Classical Assumption Test and Hypothesis Test "t" test and F test andDetermination Coefficient Test (R2), which were processed using the SPSS program. The results of thestudy indicate that partially the work experience variable (X1) has a positive and significant effect onthe employee performance variable. The work environment variable (X2) also has a positive andsignificant effect on the employee performance variable. Likewise, the reward variable (X3) has apositive and significant effect on employee performance. While simultaneously it also shows that theindependent variables (Work Experience, Work Environment and Reward) have a positive andsignificant effect on the dependent variable (Employee Performance), with a determination coefficientvalue of 97.6%.
Pengaruh Website Quality Dan Trust Terhadap Loyalitas Pelanggan Lazada Pada Fakultas Ekonomi Dan Bisnis Islam UINSU Medan Dian Safina, Wan
Movere Journal Vol. 2 No. 1 (2020)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v2i1.100

Abstract

Penelitian ini bertujuan untuk mengalisis dan mengetahui seberapa besar pengaruh website quality dan trust terhadap loyalitas pelanggan Lazada. Penelitian ini mengunakan pendekatan kuantitatif dimana populasi dalam teknik pengumpulan data dalam penelitian adalah Mahasiswa Fakultas Ekonomi dan Bisnis Islam juruan Perbankan Syariah UINSU Medan dengan sampel sebanyak 44 responden. Teknik pengumpulan data dalam penelitian ini adalah dengan menyebarkan angket (kuesioner). Hasil kolerasi menunjukkan hubungan yang kuat dengan nilai kolerasi 0,658 dan nilai R squdare (R2) = O,658 atau 65,8% menunjukkan bahwa secara simultas variabel Website Quality dan Trust mempunyai penagruh sebesar 65,8% terhadap Loyalitas Pelanggan. Hasil uji F menunjukkan bahwa nilai F = 37,389 dengan tingkat probabilitas (0,000 < 0,05), sehingga dapat dibandingkan dengan Ftabel dan taraf kesalahan 5% adalah 3,23 maka Fhitung (37,389) > Ftabel (3,23), sehingga koefesien arah regresi ganda sangat berarti pada taraf signifikan 5% yang artinya Website Quality dan Trust secara bersama-sama memiliki pengaruh positif yang signifikan terhadap Loyalitas Pelanggan. Hasil uji T secara persial variabel X1 (website quality) nilai thitung > ttabel (6,918 >1,682) dengan tingkat signifikan 0,000 <0,05. Artinya website quality (X1) berpengaruh signifikan terhadap Loyalita pelanggan Lazada (Y). Sedangkan Trust/kepercayaan (X2) memiliki nilai thitung < ttabel (1,209 <1,682) dengan tingkat signifikan 0,234 >0,05. Artinya trust tidak berpengaruh signifikan terhadap Loyalitas pelanggan Lazada. Hasil penelitian ini menyatakan pengaruh variabel Website Quality (X1) dan Trust (X2) ditunjukkan dari hasil analisis regresi ganda Y= 2,998 + 0,747 X1 + 0,148 X2. Hal ini berarti jika terjadi peningkatan variabel Website Quality dan Trust, maka Loyalitas Pelanggan Lazada akan menigkat.