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All Journal Perwira Journal of Economics and Business (PJEB)
Qolbi, Nur
Unknown Affiliation
Economics, Econometrics & Finance

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PENENTU KEUNGGULAN BERSAING: PERAN PEMASARAN LANGSUNG DAN KUALITAS PRODUK: Studi Pada Perusahaan Gorong - Gorong di Kota Banjar dan Ciamis Qolbi, Nur; Darna, Nana; Abdul Kader, Mukhtar
Perwira Journal of Economics & Business Vol 2 No 2 (2022)
Publisher : UNPERBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjeb.v2i2.123

Abstract

The need for facilities and facilities in Banjar and Ciamis cities, there are entrepreneurs who open a culvert making business. The covid-19 outbreak has caused culvert sales to decline. Thus culvert companies are required to choose and establish strategies that can be used to deal with competition. The purpose of this study is to analyze the determinants of competitive advantage in culvert companies in Banjar and Ciamis Cities. This research was conducted in a survey by examining 65 consumers of culvert companies in Banjar and Ciamis cities and analyzed using multiple correlations. The results showed that direct marketing and product quality have a positive effect on competitive advantage
Co-Authors Kader, Mukhtar Abdul Nana Darna