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Jauharry, Jauharry
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Pengaruh Ekuitas Merek terhadap Loyalitas Merek yang dimediasi oleh Kepuasan Pelanggan Pada Produk Perawatan Wajah Somethinc di Kota Payakumbuh hafsah, siti; jauharry, jauharry
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 24 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10437249

Abstract

This study aims to determine the effect of consumer dimension brand equity on brand loyalty mediated by customer satisfaction in Somethinc facial care products in Payakumbuh City. The sampling technique is non-probability sampling with purposive sampling method. The number of samples in this study were 150 respondents. The research uses a quantitative approach then the data is analyzed using the PLS-SEM method with the help of SmartPLS version 3 software. The results show that perceived quality, brand trust, and lifestyle suitability have a significant effect on customer satisfaction, perceived value and brand identification have no significant effect on customer satisfaction, customer satisfaction has a significant effect on brand loyalty. Customer satisfaction has a significant effect as a mediation between perceived quality, brand trust, and lifestyle suitability on brand loyalty but has no significant effect between perceived value and brand identification on brand loyalty. The implication of this research is that companies can pay attention to the ingredients of Something's products that are guaranteed quality and know the lifestyle of customers in caring for their faces so that customers will always use Somethinc's products because they meet their expectations and desires.
Analisis Pengaruh Innovativeness, Stress, Perceived Ease Of Use, Perceived Satisfaction, Perceived Risk Dan Perceived Trust Terhadap Intention To Use Yang Dimediasi Oleh Perceived Usefulness Penggunaan Layanan Go-Pay Pada Aplikasi Go-Jek Arsyita, Femi; Jauharry, Jauharry
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 5 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10526041

Abstract

Penelitian ini bertujuan untuk menguji pengaruh Innovativeness,Stress, Perceived Ease of Use, Perceived Statisfaction, Perceived Risk dan Perceived Trust terhadap Intention to Use yang dimediasi oleh Perceived Usefulness penggunaan layanan Go-Pay pada aplikasi Go-Jek di Kota Payakumbuh. Penelitian menggunakan pendekatan kuantitatif kemudian data diolah serta dianalisis menggunakan metode SEM-PLS dengan bantuan software SmartPls 3.2.6. Sampel dalam penelitian ini berjumlah 160 responden yang pernah melakukan transaksi menggunakan Go-Pay minimal 2x dalam tiga bulan terakhir. Teknik pengambilan sampel yaitu dengan metode purposive sampling. Hasil dari penelitian ini menunjukkan bahwa innovativeness dan perceived ease of use berpengaruh signifikan terhadap perceived usefulness, perceived usefulness dan perceived trust berpengaruh signifikan terhadap intention to use, perceived risk berpengaruh negatif dan signifikan terhadap intention to use, kemudian Perceived ease of use berpengaruh signifikan terhadap intention to use yang dimediasi oleh perceived usefulness . Implikasi dari penelitian ini adalah agar pihak Go-Jek dapat meningkatkan kemudahan dan keamanan transaksi menggunakan Go-Pay agar niat penggunanan layanan Go-Pay dapat meningkat. Kata Kunci: Innovativeness; Stress; Perceived Ease of Use; Perceived Statisfaction; Perceived Usefulness; Perceived Risk; Perceived Trust; Intention to Use.
Co-Authors Arsyita, Femi Siti Hafsah