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Khadijah, S.E., M.M., Susan Novitasari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS STRATEGI PEMASARAN DENGAN MENGGUNAKAN METODE SWOT TERHADAP KEPUASAN KONSUMEN (STUDI KASUSUD. FROTUNA BROWNIES KUKUS GRESIK) Khadijah, S.E., M.M., Susan Novitasari
GEMA EKONOMI Vol 9 No 1 (2020): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v9i1.1073

Abstract

The purpose of this study is to identify the factors that most influence consumer satisfaction at UD. Fortuna Brownies Kukus Gresik is based on analysis from the marketing mix (Product, Price, Place and Promotion) to determine alternative marketing strategies for gresik steamed brownies based on the SWOT analysis. The results of this study indicate that there is a relationship simultaneously Marketing mix has an effect on consumer satisfaction. Price variable as the dominant variable influencing consumer satisfaction. The results of the SWOT IFE (internal factor evaluation) and EFE (eksternal factor evaluation) matrix analysis show UD. Fortuna Brownies Gresik steamer is in quadrant 1 which means that the strategy used is the strategy of Strengths Opportunies (SO) or Growth strategy which shows that UD. Fortuna Brownies steamed Gresik belongs to a growing business and has a strong position and opportunity. 
PENGARUH KUALITAS PELAYANAN DAN PERSEPSI KONSUMEN TERHADAP KEPUASAN KONSUMEN DALAM MENGGUNAKAN JASA DI RSUD IBNU SINA KABUPATEN GRESIK Khadijah, S.E., M.M., Susan Novitasari; Dianasari, Ika Ayu
GEMA EKONOMI Vol 7 No 2 (2018)
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study aims to examine and prove the influence of service qualityand consumer perceptions on customer satisfaction in using services atthe General Hospital of Ibnu Sina Region of Gresik Regency. Thisresearch uses quantitative approach with multiple linear regressionanalysis. The population in this study were patients and families ofpatients who visited the General Hospital of Ibnu Sina District Gresik,which amounted to 16,244 people in October of 2017. To determine thenumber of samples using the formula slovin so that the sample obtainedby 99 respondents and data collection is done with distribution ofquestionnaires. The results of this study indicate that the quality ofservice has a major and significant impact on customer satisfaction inusing services at the General Hospital of Ibnu Sina Region of GresikRegency. While consumer perception have a positive and significantinfluence on customer satisfaction in using services at the GeneralHospital of Ibnu Sina Region of Gresik Regency. This means that thequality of service and consumer perception simultaneously affect thesatisfaction of consumers in using services at the General Hospital ofIbnu Sina Region of Gresik Regency. DOI : 10.5281/zenodo.3475676
ANALISIS STRATEGI PEMASARAN DENGAN MENGGUNAKAN METODE SWOT TERHADAP KEPUASAN KONSUMEN (STUDI KASUSUD. FROTUNA BROWNIES KUKUS GRESIK) Khadijah, S.E., M.M., Susan Novitasari
GEMA EKONOMI Vol 9 No 1 (2020): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

The purpose of this study is to identify the factors that most influence consumer satisfaction at UD. Fortuna Brownies Kukus Gresik is based on analysis from the marketing mix (Product, Price, Place and Promotion) to determine alternative marketing strategies for gresik steamed brownies based on the SWOT analysis. The results of this study indicate that there is a relationship simultaneously Marketing mix has an effect on consumer satisfaction. Price variable as the dominant variable influencing consumer satisfaction. The results of the SWOT IFE (internal factor evaluation) and EFE (eksternal factor evaluation) matrix analysis show UD. Fortuna Brownies Gresik steamer is in quadrant 1 which means that the strategy used is the strategy of Strengths Opportunies (SO) or Growth strategy which shows that UD. Fortuna Brownies steamed Gresik belongs to a growing business and has a strong position and opportunity. 
PENGARUH KUALITAS PELAYANAN DAN PERSEPSI KONSUMEN TERHADAP KEPUASAN KONSUMEN DALAM MENGGUNAKAN JASA DI RSUD IBNU SINA KABUPATEN GRESIK Khadijah, S.E., M.M., Susan Novitasari; Dianasari, Ika Ayu
GEMA EKONOMI Vol 7 No 2 (2018)
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study aims to examine and prove the influence of service qualityand consumer perceptions on customer satisfaction in using services atthe General Hospital of Ibnu Sina Region of Gresik Regency. Thisresearch uses quantitative approach with multiple linear regressionanalysis. The population in this study were patients and families ofpatients who visited the General Hospital of Ibnu Sina District Gresik,which amounted to 16,244 people in October of 2017. To determine thenumber of samples using the formula slovin so that the sample obtainedby 99 respondents and data collection is done with distribution ofquestionnaires. The results of this study indicate that the quality ofservice has a major and significant impact on customer satisfaction inusing services at the General Hospital of Ibnu Sina Region of GresikRegency. While consumer perception have a positive and significantinfluence on customer satisfaction in using services at the GeneralHospital of Ibnu Sina Region of Gresik Regency. This means that thequality of service and consumer perception simultaneously affect thesatisfaction of consumers in using services at the General Hospital ofIbnu Sina Region of Gresik Regency. DOI : 10.5281/zenodo.3475676
ANALISIS STRATEGI PEMASARAN DENGAN MENGGUNAKAN METODE SWOT TERHADAP KEPUASAN KONSUMEN (STUDI KASUSUD. FROTUNA BROWNIES KUKUS GRESIK) Khadijah, S.E., M.M., Susan Novitasari
GEMA EKONOMI Vol 9 No 1 (2020): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

The purpose of this study is to identify the factors that most influence consumer satisfaction at UD. Fortuna Brownies Kukus Gresik is based on analysis from the marketing mix (Product, Price, Place and Promotion) to determine alternative marketing strategies for gresik steamed brownies based on the SWOT analysis. The results of this study indicate that there is a relationship simultaneously Marketing mix has an effect on consumer satisfaction. Price variable as the dominant variable influencing consumer satisfaction. The results of the SWOT IFE (internal factor evaluation) and EFE (eksternal factor evaluation) matrix analysis show UD. Fortuna Brownies Gresik steamer is in quadrant 1 which means that the strategy used is the strategy of Strengths Opportunies (SO) or Growth strategy which shows that UD. Fortuna Brownies steamed Gresik belongs to a growing business and has a strong position and opportunity. 
Co-Authors Dianasari, Ika Ayu