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Bayu Syasindy, Niswan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH PERIKLANAN DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN AYAM GEPREK MANG SOETTA GKB GRESIK: advertising, Promotion, and Purchase Decisions Bayu Syasindy, Niswan
GEMA EKONOMI Vol 9 No 2 (2020): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v9i2.1337

Abstract

In an effort to increase profits, companies need to carry out promotional activities, a promotional mix consisting of advertising, sales promotion. To achieve effectiveness, companies need to measure the implementation of the promotional mix. This measurement can be done using non-financial indicators, namely the purchase decision index. The formulation of the problem posed in this study is whether advertising and sales promotion partially and simultaneously affect the purchasing decision of Geprek chicken products, Mang Soetta GKB Gresik. The purpose of this study was to determine the effect of advertising and sales promotion on purchasing decisions partially and simultaneously Geprek Mang Soetta GKB Gresik chicken. The sampling method is carried out by non-probability sampling method with incidental sampling method is a sampling technique based on chance. The data collection method used was a questionnaire (questionnaire), documentation and interviews. The analysis method used in this research is instrument test (validity and reliability test), percentage descriptive analysis, classical assumption test, multiple regression analysis, hypothesis testing, and determination coefficient using SPSS.
PENGARUH PERIKLANAN DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN AYAM GEPREK MANG SOETTA GKB GRESIK: advertising, Promotion, and Purchase Decisions Bayu Syasindy, Niswan
GEMA EKONOMI Vol 9 No 2 (2020): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

In an effort to increase profits, companies need to carry out promotional activities, a promotional mix consisting of advertising, sales promotion. To achieve effectiveness, companies need to measure the implementation of the promotional mix. This measurement can be done using non-financial indicators, namely the purchase decision index. The formulation of the problem posed in this study is whether advertising and sales promotion partially and simultaneously affect the purchasing decision of Geprek chicken products, Mang Soetta GKB Gresik. The purpose of this study was to determine the effect of advertising and sales promotion on purchasing decisions partially and simultaneously Geprek Mang Soetta GKB Gresik chicken. The sampling method is carried out by non-probability sampling method with incidental sampling method is a sampling technique based on chance. The data collection method used was a questionnaire (questionnaire), documentation and interviews. The analysis method used in this research is instrument test (validity and reliability test), percentage descriptive analysis, classical assumption test, multiple regression analysis, hypothesis testing, and determination coefficient using SPSS.
PENGARUH PERIKLANAN DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN AYAM GEPREK MANG SOETTA GKB GRESIK: advertising, Promotion, and Purchase Decisions Bayu Syasindy, Niswan
GEMA EKONOMI Vol 9 No 2 (2020): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

In an effort to increase profits, companies need to carry out promotional activities, a promotional mix consisting of advertising, sales promotion. To achieve effectiveness, companies need to measure the implementation of the promotional mix. This measurement can be done using non-financial indicators, namely the purchase decision index. The formulation of the problem posed in this study is whether advertising and sales promotion partially and simultaneously affect the purchasing decision of Geprek chicken products, Mang Soetta GKB Gresik. The purpose of this study was to determine the effect of advertising and sales promotion on purchasing decisions partially and simultaneously Geprek Mang Soetta GKB Gresik chicken. The sampling method is carried out by non-probability sampling method with incidental sampling method is a sampling technique based on chance. The data collection method used was a questionnaire (questionnaire), documentation and interviews. The analysis method used in this research is instrument test (validity and reliability test), percentage descriptive analysis, classical assumption test, multiple regression analysis, hypothesis testing, and determination coefficient using SPSS.
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