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All Journal Jurnal Samudra Ekonomi dan Bisnis
Alfian, Henmaidi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Perceived Packaging, Perceived Value, Perceived Quality dan Purchase Intention pada Tenun Kubang di Kabupaten Lima Puluh Kota Lita, Ratni Prima; Meuthia, Meuthia; Alfian, Henmaidi; Dewi, Debi Shintya
Jurnal Samudra Ekonomi dan Bisnis Vol 12 No 1 (2021)
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v12i1.2418

Abstract

One of the creative industries that is developing in West Sumatra is the weaving craft, which is a fabric making with the simple principle of combining yarn lengthwise and transversely. The purpose of this research is to find out perceived packaging, perceived value, perceived quality dan purchase intention on Kubang H.Ridwan BY weaving in Lima Puluh Kota Regency. Descriptive type is used to find out and be able to explain the characteristics of the variables studied in a situation, with a sample size of 95 respondents. The unit of analysis in this study is consumers who have or have never transacted with Kubang H.Ridwan BY weaving, but are familiar or know about Kubang H.Ridwan BY weaving. The frequency distribution of research data is processed using Microsoft Office Excel 2007 applications. The results of the study provide several implications and recommendations for the Kubang H.Ridwan BY weaving business, so that the purchase intention of consumers and prospective consumers increases.
Co-Authors Dewi, Debi Shintya Meuthia, Meuthia Ratni Prima Lita