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All Journal Unram Journal of Community Service (UJCS) Room of Civil Society Development Room of Civil Social Development
Hentihu, Idrus
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Empowerment of Eucalyptus Oil Farmer Groups Through Training in The Use of Social Media for Product Marketing Hentihu, Idrus; Hamid, Iskandar; Bula, Muhammad; Taufik, Muhammad; Faradilla, RH Fitri
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.795

Abstract

In Buru Regency, Waimiting Village is one of the eucalyptus oil processing centers. Processed eucalyptus oil products still have obstacles in marketing management in the community. The lack of optimization of farmers' marketing management institutions has had an economic impact on farmers' welfare. Therefore, training on the use of social media for marketing eucalyptus oil products is important to be carried out to increase the empowerment of farmers in fulfilling income which then leads to the welfare of farmers. The objective of this program is to support the growth of small businesses owned by a group of social entrepreneurship-based entrepreneurs and eucalyptus oil distillation centers. The research was conducted using participatory surveys, observations, lectures, discussions, and silent practice, involving about 12 people who are members of the "Kayu Putih Lestari" farmer group. The results of the program implementation showed the seriousness and enthusiasm of the participants in each training session. Program partners were able to understand a number of technical issues, such as social media-based marketing management, utilization of social media marketing, and brand creation agreements for eucalyptus oil distillation-based business ventures from farmer groups in Waimiting Village. They also showed an increase in understanding by 14 points (80%) during the training. Participants were also able to put the training into practice during the learning sessions.
Empowerment of Eucalyptus Oil Farmer Groups Through Training in The Use of Social Media for Product Marketing Hentihu, Idrus; Hamid, Iskandar; Bula, Muhammad; Taufik, Muhammad; Faradilla, RH Fitri
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.795

Abstract

In Buru Regency, Waimiting Village is one of the eucalyptus oil processing centers. Processed eucalyptus oil products still have obstacles in marketing management in the community. The lack of optimization of farmers' marketing management institutions has had an economic impact on farmers' welfare. Therefore, training on the use of social media for marketing eucalyptus oil products is important to be carried out to increase the empowerment of farmers in fulfilling income which then leads to the welfare of farmers. The objective of this program is to support the growth of small businesses owned by a group of social entrepreneurship-based entrepreneurs and eucalyptus oil distillation centers. The research was conducted using participatory surveys, observations, lectures, discussions, and silent practice, involving about 12 people who are members of the "Kayu Putih Lestari" farmer group. The results of the program implementation showed the seriousness and enthusiasm of the participants in each training session. Program partners were able to understand a number of technical issues, such as social media-based marketing management, utilization of social media marketing, and brand creation agreements for eucalyptus oil distillation-based business ventures from farmer groups in Waimiting Village. They also showed an increase in understanding by 14 points (80%) during the training. Participants were also able to put the training into practice during the learning sessions.
Gerakan Literasi Berbasis Komunitas sebagai Upaya Meningkatkan Literasi Anak di Pulau Buru Iye, Risman; Taufik, Taufik; Bugis, Riki; Susiati, Susiati; Alimin, La Ode; Hentihu, Idrus; Rianti, Wa; Solissa, Anang; Litiloly, Badrun; Sabaruddin, Sabaruddin; Ismail, Ulfa
Room of Civil Society Development Vol. 4 No. 6 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.771

Abstract

Tingkat literasi anak di Kabupaten Buru masih menghadapi tantangan, antara lain keterbatasan akses bahan bacaan, minimnya pemanfaatan teknologi, serta lemahnya dukungan keluarga dan komunitas. Kegiatan pengabdian ini bertujuan untuk meningkatkan minat baca dan keterampilan menulis anak-anak di Desa Lamahang melalui program Gerakan Literasi Baca-Tulis yang berbasis komunitas. Program dilaksanakan selama enam bulan dengan melibatkan 65 anak usia 7–12 tahun, 10 guru dan relawan literasi Rumah Belajar Komunitas Pulau Buru. Metode pelaksanaan menggunakan pendekatan partisipatif melalui tiga tahap, yaitu persiapan, implementasi, dan evaluasi. Data dikumpulkan melalui observasi partisipatif, angket kepada guru dan orang tua, serta wawancara mendalam, kemudian dianalisis secara deskriptif kuantitatif dan kualitatif. Hasil kegiatan menunjukkan peningkatan signifikan pada frekuensi kunjungan ke pojok baca, durasi membaca, keterlibatan anak dalam mendongeng, kemampuan menulis kalimat sederhana, penyusunan cerita runtut, serta partisipasi orang tua dalam mendampingi anak membaca di rumah. Temuan ini menunjukkan bahwa intervensi literasi berbasis komunitas yang memadukan bahan bacaan, metode pembelajaran kreatif, dan teknologi sederhana efektif dalam memperkuat ekosistem literasi di wilayah kepulauan. Model program ini berpotensi direplikasi pada komunitas lain dengan karakteristik serupa.
Gerakan Literasi Berbasis Komunitas sebagai Upaya Meningkatkan Literasi Anak di Pulau Buru Iye, Risman; Taufik, Taufik; Bugis, Riki; Susiati, Susiati; Alimin, La Ode; Hentihu, Idrus; Rianti, Wa; Solissa, Anang; Litiloly, Badrun; Sabaruddin, Sabaruddin; Ismail, Ulfa
Room of Civil Society Development Vol. 4 No. 6 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.771

Abstract

Tingkat literasi anak di Kabupaten Buru masih menghadapi tantangan, antara lain keterbatasan akses bahan bacaan, minimnya pemanfaatan teknologi, serta lemahnya dukungan keluarga dan komunitas. Kegiatan pengabdian ini bertujuan untuk meningkatkan minat baca dan keterampilan menulis anak-anak di Desa Lamahang melalui program Gerakan Literasi Baca-Tulis yang berbasis komunitas. Program dilaksanakan selama enam bulan dengan melibatkan 65 anak usia 7–12 tahun, 10 guru dan relawan literasi Rumah Belajar Komunitas Pulau Buru. Metode pelaksanaan menggunakan pendekatan partisipatif melalui tiga tahap, yaitu persiapan, implementasi, dan evaluasi. Data dikumpulkan melalui observasi partisipatif, angket kepada guru dan orang tua, serta wawancara mendalam, kemudian dianalisis secara deskriptif kuantitatif dan kualitatif. Hasil kegiatan menunjukkan peningkatan signifikan pada frekuensi kunjungan ke pojok baca, durasi membaca, keterlibatan anak dalam mendongeng, kemampuan menulis kalimat sederhana, penyusunan cerita runtut, serta partisipasi orang tua dalam mendampingi anak membaca di rumah. Temuan ini menunjukkan bahwa intervensi literasi berbasis komunitas yang memadukan bahan bacaan, metode pembelajaran kreatif, dan teknologi sederhana efektif dalam memperkuat ekosistem literasi di wilayah kepulauan. Model program ini berpotensi direplikasi pada komunitas lain dengan karakteristik serupa.
Co-Authors Alimin, La Ode Bugis, Riki Bula, Muhammad Iskandar Hamid, Iskandar Ismail, Ulfa Iye, Risman Litiloly, Badrun MUHAMMAD TAUFIK RH. Fitri Faradilla Rianti, Wa Sabaruddin Sabaruddin Solissa, Anang Susiati, Susiati Taufik Taufik