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All Journal ECONOMOS : Jurnal Ekonomi dan Bisnis
Dinsar, Arfandy
STIE AMSIR PAREPARE
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN MOTOR HONDA PADA PT. DAYA ANUGRAH MANDIRI PAREPARE Dinsar, Arfandy
Economos : Jurnal Ekonomi dan Bisnis Vol 3, No 3 (2020): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/economos.v3i3.741

Abstract

The purpose of this study is to determine the service quality which have a partial and simultaneous effect on Honda Motorcycles customer satisfaction at PT. Daya Anugrah Mandiri Parepare. The method of analysis used is to use validity test, reliability test, multiple linear regression, partial test, simultaneous test, determination test (Rsquare). Data collection techniques in this study are the method of observation, questionnaires, interviews and documentation. In this study, the population is consumers of Honda motorcycles at PT. Daya Anugrah Mandiri Parepare, amounting to 60 people. The results showed that (1) Physical Evidence (X1), the test results shows that the value of t = (-0.221) with a significance value of 0.826 > 0.05; (2). Reliability (X2), the test results shows that the value of t = (-0.530), with a significance value of 0.598 > 0.05; (3). Responsiveness (X3), the test results shows that the value of t = 5.974, with a significance value of 0.000 > 0.05; (4). Guarantee (X4), the test results shows that the value of t = 0.223. with a significance value of 0.824 > 0.05; (5). Empathy (X5), the test results shows that the value of t = 0.675, with a significance value of 0.502 > 0.05; (6) Physical evidence, reliability, responsiveness, guarantee and empathy have a positive effect and significant (0.000 < 0.05) simultaneously on customer satisfaction.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUASAN MAHASISWA PENGGUNA SMARTPHONE OPPO Nur, Irawati; Dinsar, Arfandy
Economos : Jurnal Ekonomi dan Bisnis Vol 4, No 1 (2021): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/economos.v4i1.776

Abstract

This study aims to examine the effect of the price and product quality partially and simultaneously on student satisfaction using OPPO smartphones. The analysis method used is validity test, reliability test, multiple linear regression, partial test, simultaneous test, determination test (R-square). The data collection method used is by using a questionnaire that has been distributed to respondents. The population in this study was all STIE Amsir Parepare students who use OPPO smartphones. As for the research sample using the Tabachinik and Fidel sample technique, namely by multiplying the number of independent variables by 10-25. For the number of samples to be more proportional, the number of samples taken is 50 samples of students using OPPO brand smartphones. The results of the study show that price and product quality have a joint and significant influence on student satisfaction using the OPPO brand smartphone.
Co-Authors Nur, Irawati