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Framing The Future: Exploring AI Narratives in Indonesian Online Media Using Topic Modelling Octavianto, Adi Wibowo; Priyonggo, Ambang; Setianto, Yearry Panji
JURNAL KOMUNIKASI INDONESIA Vol. 13, No. 2
Publisher : UI Scholars Hub

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Abstract

Artificial Intelligence (AI) is a transformative force shaping society, and online media plays a pivotal role in shaping public perceptions of it. Given the media’s influence, understanding its framing of recent AI advancements, such as the emergence of Large Language Models (LLMs) like ChatGPT, becomes increasingly critical. These models have revolutionized human-machine interaction and are subject to media narratives that can significantly influence public understanding and policy. This research explores the framing of AI narratives in Indonesian online media through the utilization of topic modelling. The study aims to uncover the dominant narratives and themes surrounding AI, including the nuanced portrayal of LLMs and Chat GPT. Using a dataset of online articles and news pieces on AI in the Indonesian context, topic modelling analysis identifies and analyzes the key topics and sentiments. The findings reveal that Indonesian online media tends to portray AI positively, emphasizing its potential for innovation and economic growth. However, concern about ethical implications and job displacement are also present. These findings provide important insights for AI developers, journalists, and policymakers, highlighting the importance of balanced reporting to shape informed public opinion and ethical AI practices.
Talk to the News: Designing a Human-Like AI Chatbot for Verified Information Octavianto, Adi Wibowo; Primadini, Intan; Supriadi, Dandi
Jurnal Kajian Jurnalisme Vol 9, No 2 (2026): KAJIAN JURNALISME
Publisher : Journalism Study Program, Faculty of Communication Sciences, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkj.v9i2.68248

Abstract

Background:  There are challenges in journalism today, including misinformation, low-level news literacy, and declining interest in traditional news formats. To respond to the challenges, this article reports an applied study project about Arya, an AI-driven chatbot designed to convey factual information through conversational and interactive storytelling. Purpose: This research explores the feasibility, user acceptance, and indications of Arya’s communicative potential in supporting a personalized, engaging, and verifiable news consumption experience. Methods: The project employed an approach so-called Design Science Research (DRS) and Retrieval-Augmented Generation (RAG) to ensure the use of theories of anthropomorphism, parasocial interaction, and artificial communication in enhancing engagement and trust through adaptive human-like traits. Results: It is found that Arya may facilitate more personalized and engaging news experiences. Users respond positively to a conversational approach that blends storytelling and Q&A. However, some limitations were found in terms of scope, adaptability, and naturalness. Conclusion: Chatbot designs for conveying factual information need to incorporate anthropomorphism to enhance users’ trust and comfort during interactions. It is not only about technical efforts but also the need to design communication methods that feel human and consistent. Nevertheless, accuracy and transparency are priorities, especially for journalists. Implications: Combining rule-based logic, LLMs, and RAG can be a strategy for more verifiable communication. Furthermore, the application of anthropomorphism and parasocial interaction principles could strengthen engagement, but it should be balanced with flexibility, knowledge, and dialogue quality to make the system more natural and resilient.