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KENCANA, A. A. MADE SURYA

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Author-ID : 1867257

Agriculture, Biological Sciences & Forestry Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH FAKTOR INDIVIDUAL, FAKTOR LINGKUNGAN DAN STRATEGI PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PAKAIAN DENGAN POTONGAN HARGA, DI GERAI MATAHARI LOMBOK EPICENTRUM MALL MATARAM ARTIKA, IDA BAGUS EKA; ARIFIANTI, INDAH; KENCANA, A. A. MADE SURYA; MARINI, IDA AYU KETUT
GANEC SWARA Vol 14, No 2 (2020): September 2020
Publisher : Universitas Mahasaraswati Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v14i2.152

This study aims to determine the influence of individuals, the environment and marketing strategies in consumer decision making in buying clothing products at discounted prices at Matahari Department Store outlets, Lombok Epicentrum Mataram. The type of research is associative with the data collection method is survey sample. The sampling technique was purposive sampling with 40 respondents and the data were analyzed multiple regressionsThe results showed that there was a positive and significant partial influence of individual variables and marketing strategies on the decision to buy clothes at a discount at the Matahari Lombok Epicentrum Mall Mataram outlet, while environmental variables did not significantly influence, simultaneously the three variables had a significant effect, individual variables, environment. and marketing strategies contributed or played a role in influencing purchasing decisions by 34.3% and 65.7% were influenced by other factors.The individual factor is the dominant variable in influencing consumers in deciding to buy clothes at a discount at Matahari Lombok Epicentrum Mall Mataram outlets.

DAMPAK SOSIAL EKONOMI PADA KELUAGA TENAGA KERJA INDONESIA YANG BEKERJA DI LUAR NEGERI (STUDI KASUS TKI DI MALASIA) IDA AYU KETUT MARINI; IDA BAGUS EKA ARTIKA; A.A. MADE SURYA KENCANA
GANEC SWARA Vol 13, No 1 (2019): Maret 2019
Publisher : Universitas Mahasaraswati Mataram

Labor migration from one country to another or migration between countries in the era of globalization has become an increasingly easy phenomenon for workers, because of the various easy accesses that are supported by technology, increasingly supporting regulations and transportation to destenations which more expedite and more affordable. This study aims to determine the social and economic impacts on Indonesian workers families (TKI) from Lombok Island who work in Malaysia. The sample of respondents is 70 families of migrant workers who were working in Malaysia, and interviews are conducted with the wives of the migrant workers. The results show that the families of migrant workers who work in Malaysia actually can improve the quality of social interaction, improve the education level of their children by prioritizing their children's schools, although the negative social impact is also felt by the wives of migrant workers working in Malaysia through Verbal abuse, nicknamed "Malaysian widow", seduced by other men, ostracized and made a rumor. Economically, families of migrant workers who work in Malaysia are able to improve the welfare of their families, even though all respondents go to Malaysia are stuck with capital debt, but after they get a salary, some of the salary sent to their wives is used to pay the debts, in addition to fulfilling other economic needs. To the regional government, especially the government of West Nusa Tenggara Province, considering that remittance produced by TKI who work abroad,hence a program is needed to improve the quality of workers who will be sent abroad through strengthening job training for prospective Indonesian workers who will be sent abroad

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