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All Journal Kajian Branding Indonesia Jurnal Hukum dan Pembangunan
Ali, Alavi
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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PENDEKATANKEADILANINTEGRATIF DALAM MEMBANGUNINSTITUSI PUBLIKYANG LEGITIM Harnowo, Tri; Ali, Alavi
Jurnal Hukum & Pembangunan
Publisher : UI Scholars Hub

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Abstract

Public institutions have a very important role in providing public services in order to fulfill basic needs and the rights of every citizen, therefore the formation and operation must have public legitimacy. This paper discusses conceptual ideas in establishing legitimate public institutions based on the integrative justice principle, by taking Rawlss proscedural justice, Habermass communication theory and Lind’s perceptive justice as theoritical framework. The results of this study provide a concept of legitimate public institutions where in its formation and operatioan must fulfill the principles of participatory, constitutionality, universality, accessibility, efficiency, partiality, dialectic, deliberative, care, respect and explanatory.
Indonesian Consumers and The Green Marketing of Eco-Friendly Personal Care Products Sudirja, Andrea Renina; Sidik, Bennett Aditya; Handoko, Rudy; Ali, Alavi
Kajian Branding Indonesia Vol 5 No 2 (2023): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.5.2.141-166

Abstract

This qualitative phenomenological study aims to explore the perceptions of Indonesian consumers towards eco-friendly personal care products and their attitudes towards green marketing strategies, particularly focusing on Love Beauty and Planet, a brand operating under a multinational company. To gather primary insights, this research conducts focus group discussions targeting two different age groups, namely millennials and Gen Z, who actively purchase and consume eco-friendly personal care products through various platforms such as e-commerce and offline stores, while being active users of popular social media platforms. By utilizing this approach, the study aims to provide valuable insights into consumers’ perceptions and attitudes towards eco-friendly personal care products and the effectiveness of green marketing strategies employed by brands like Love Beauty and Planet
Main Peran Dalam Konsumsi Barang Mewah Imitasi Oleh Perempuan Kalangan Atas Larasati P. A., Made; N. Firman, Vadya; Ardianto, Eka; Ali, Alavi
Kajian Branding Indonesia Vol 6 No 1 (2024): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.6.1.61-69

Abstract

Since the luxury goods industry is developing, the same thing goes to the counterfeit luxury goods industry. Surprisingly, based on the evidence gathered there is a big potential for the upper class who can afford the real goods to buy the counterfeit ones. This study aims to understand the consuming process and the reasons why those upper class people buy and use it. This study is a descriptive qualitative study with phenomenology (IPA) approach by interviewing the informants who meet the criteria. Results show that all informants came from different ages and they are all categorized into the upper class classification. All the data gathered and classified into three superordinates based on the way how they portray themselves in their environment; “vulnerable buyer” (easily influenced, intimidating brands, & confusing preferences), “passionate scammer” (high confidence, manipulative personality, & validation seeker), & “adaptive socialite” (demanding critiques, different settings, & social media anxiety).
Transisi Bisnis Grosir Fashion dari Luring ke Daring di Sebuah Pusat Grosir Marvel, Dustin; Nazaretti, Giovannio; Handoko, Rudy; Ali, Alavi
Kajian Branding Indonesia Vol 7 No 1 (2025): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.7.1.1-8

Abstract

This research aims to discuss the factors that drive the transition of businesses from offline to online, by exploring the perceptions of wholesale companies in one of the largest wholesale centers in Southeast Asia in facing the COVID-19 pandemic, changes in government regulations, and the emergence of various online platforms for trading. Apart from that, this paper also highlights the challenges faced by wholesale clothing businesses in the digital era, as well as what opportunities there are for wholesale clothing businesses in the digital market. This research was conducted by adopting an approach inspired by the creation of a framework by Donlevy and Zott discussing the benefits obtained from utilizing virtual markets. Even though the research carried out was in line with previous research, various new findings were obtained which were adapted to the focus of the research topic. Therefore, researchers innovated by developing a new framework that was adapted from the basis of the previous framework with additional research results obtained through in-depth interviews from the informants. This research also produced typologies that show each characteristic, perception and behavior of business people at the Tanah Abang Metro Wholesale Center.
Pengaruh Etnosentrisme dan Partisipasi Pelanggan terhadap Intensi Membeli Produk Skincare Korea Alicia, Celyn; Phoebe, Phoebe; Wibowo, A.J. Ibnu; Ali, Alavi
Kajian Branding Indonesia Vol 7 No 2 (2025): Kajian Branding Indonesia - In Progress
Publisher : Universitas Prasetiya Mulya

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Abstract

This research aims to investigate the influence of ethnocentrism and consumer participation on the purchase intention towards Korean skincare brands in Indonesia. This study also explores the mediating role of product image in influencing purchase intention. Thus, the research seeks to explore the relationships between variables that have often been studied separately. The research method involves analyzing survey data from 300 respondents, with data collection conducted through Google Forms. To analyze the respondents' data, this study uses SPSS and SEM AMOS software. The results show that three hypotheses are accepted: the relationship between product image and consumer participation, the relationship between product image and purchase intention, and the relationship between consumer participation and purchase intention.
Co-Authors Alexander Joseph Ibnu Wibowo Alicia, Celyn Eka Ardianto Larasati P. A., Made Marvel, Dustin N. Firman, Vadya Nazaretti, Giovannio Phoebe, Phoebe Rudy Handoko Sidik, Bennett Aditya Sudirja, Andrea Renina Tri Harnowo