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All Journal Tekmulogi: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Teknologi dan Pendidikan (MANTAP)
Ahyar, Khoirul
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Sosialisasi dan pelatihan pemasaran digital dan pencatatan keuangan secara sederhana pada UMKM di Desa Tanjung Sari Rangkuti, Yulita Molliq; Karo Karo, Ichwanul Muslim; Ahyar, Khoirul; Wibowo, Adinda; Haraha, Melyana; Natasya, Amanda; Rahayu, Fitri; Mutiara Sihaloho, Laura Adelia; Anggraini, Nisa Putri
TEKMULOGI: Jurnal Pengabdian Masyarakat Vol 4, No 1 (2024): Mei 2024
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tmg.v4i1.68402

Abstract

The development of the digital era encourages business actors to be able to adjust to the times. Currently, there are still many micro, small and medium enterprises (MSMEs) that do not understand digital marketing in developing their business, resulting in going out of business.  Training and mentoring efforts are needed to help MSME entrepreneurs, especially in rural areas, to survive. Tanjung Sari Village, Batang Kuis Subdistrict, North Sumatra has three active MSMEs, Mrs. Nining's MSME with tempeh products, Uban Fiber Decoration MSME, and Keset Kaki. The three MSMEs have limited digital marketing knowledge. This activity aims to train digital marketing for these MSME entrepreneurs and assist them in simple financial accounting. Activities include surveys, socialization and training and evaluation. Training activities include digital marketing and training in making simple financial bookkeeping. The series of activities received positive responses and community satisfaction and are expected to help MSME players survive in the midst of digital marketing trends and support MSME players in developing their businesses in the future.
Pendampingan Pembuatan Web Profil Perusahaan Sebagai Media Promosi Pada PT. Ratakan Media Kreasi Sandradewi, Kumaratih; Ahyar, Khoirul; Retno Wahyu Utami, Yustina; Ady Prabowo, Iwan; Irawati, Tri; Remawati, Dwi
Jurnal Pengabdian Masyarakat Teknologi dan Pendidikan (MANTAP) Vol. 1 No. 2 (2024): Jurnal Pengabdian Masyarakat Teknologi dan Pendidikan (Jurnal Mantap)
Publisher : Redtech Putra Benua

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The digitalization of business has increasingly become an urgent need, especially in efforts to expand marketing reach and enhance consumer trust. PT. Ratakan Media Kreasi, as a company engaged in digital marketing, requires an online platform capable of displaying the company profile professionally and accessibly. This community service activity aims to design and develop a company profile website that can function as a promotional medium and a means of communication with potential clients and business partners. This website is expected to continuously support PT. Ratakan Media Kreasi in achieving digital marketing objectives and sustainably increasing its online presence. This community service activity provides long-term benefits for the company in facing competition in a dynamic digital era.
Co-Authors Ady Prabowo, Iwan Anggraini, Nisa Putri Dwi Remawati Fitri Rahayu Haraha, Melyana Ichwanul Muslim Karo Karo Kumaratih Sandradewi Mutiara Sihaloho, Laura Adelia Natasya, Amanda Retno Wahyu Utami, Yustina Tri Irawati, Tri Wibowo, Adinda Yulita Molliq Rangkuti