Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi
BASALAMAH, FAUZAN MUHAMMAD
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Komunitas Merek terhadap Word of Mouth BASALAMAH, FAUZAN MUHAMMAD
BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Vol. 17, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examines the implications of brand community of Honda Vario Club toward the words of mouth of Honda Vario. This research aimed to study the effect of brand community on the words of mouth in Honda Vario Club, and the dimensions of brand community which significantly influence the words of mouth in Honda Vario Club. The data of this quantitative research were collected through questionnaires filled out by members of Honda Vario Club. The result shows that the brand community significantly influences the words of mouth in Honda Vario Club. In addition, the customer-company relationships and customer-brand relationships also significantly influence the words of mouth.
Co-Authors