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All Journal DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi
Normawati, Rani
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Economics, Econometrics & Finance Social Sciences

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Strategi Bisnis Mikro Kecil Menengah Dalam Mempertahankan Usaha Pada Masa Pandemi Covid-19 Latifah, Nunuk; Widayani, Anna; Wardani, Shanti Ike; Normawati, Rani; Rachmawati, Ika
DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 5, No 1 (2021)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/jd.v5i1.511

Abstract

The COVID-19 pandemic which is currently sweeping the world, including Indonesia, has an enormous impact on the economic sector. Government policy to encourage people to move at home only affects the consumption pattern of the community. As one of the affected sectors, MSMEs must be able to see this as a challenge as well as an opportunity in marketing their products. The problem experienced by MSMEs is how to maintain their existence by making various efforts, including by conducting various business innovations and strategy innovations. For this reason, it is necessary to have various efforts in developing business strategies that can be carried out to maintain the business. This is the basis for the community service implementation team to hold a Webinar "MSME Business Strategy during the COVID-19 Pandemic Period". The purpose of this activity is to provide knowledge about business strategies for business people, especially for the MSME sector. Survive and be able to analyze external conditions and take advantage of existing opportunities to maintain the existence of the business. Participants in the Community Service activity are 117 people out of a total of 251 people who registered. Participants consisted of 49% of lecturers, 40% of MSME actors, and 11% of students. The results of this activity are the implementation of PKM activities and scientific publications.
Digital Financial Literacy pada Milenial: Pendekatan Knowledge, Attitude dan Behavior (KAB Model) Normawati, Rani; Santoso, Eko Esti
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 5 No. 1 (2023): JIMMBA
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jimmba.v5i1.253

Abstract

This study aims to determine digital financial literacy among millennials in the Surabaya area. The millennial generation has unique characteristics and is considered very close to technology, especially financial technology, so we are excited to examine millennial behaviour. Evaluation of digital financial literacy is carried out using a knowledge, attitude and behaviour approach, where financial knowledge, digital financial knowledge and financial attitude are determinants of financial behaviour. The research was conducted using a survey method on millennials in the 25-40 age group of 275 respondents. This study uses structural equation modelling (SEM) to estimate the relationship between variables. The analysis of the model shows that financial knowledge, digital financial knowledge and financial attitude affect financial behaviour. As a mediating variable, financial attitude affects it partially, which means the presence or absence of financial attitude, financial knowledge, and digital financial knowledge variables still have a positive and significant influence on financial behaviour
Co-Authors Anna Widayani Latifah, Nunuk Rachmawati, Ika Santoso, Eko Esti Wardani, Shanti Ike