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All Journal Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Bingkai Ekonomi (JBE)
Maharani, Bernadetta Dian Septi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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MEMBANGUN MINAT BERWIRAUSAHA MELALUI MOTIVASI, PENDIDIKAN KEWIRAUSAHAAN DAN KEPRIBADIAN Purwani Sari, Putri Gesit; Fadhilah, Muinah; Maharani, Bernadetta Dian Septi
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 9 No 2 (2021): MAGISMA
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v9i2.162

Abstract

This study is aimed at recognizing the motivational, entrepreneurial ducation and personality has on entrepreneurial interests. The study consists of three dependent variables, which are motivational, entrepreneurial education, personality and one independent variable in entrepreneurship intrest. The population in the study are students of Sarjanawiyata university economics students with a sample of over 100 research model respondents using a quantitative analysis. Results show that a positive influence between motivations for entrepreneurial interests, there is no influence between entrepreneurial education variables ovr entrepreneurial interests, there is a positive influence personality between entreprnurial interests.Keyword: entrepreneurship education, personality, interest in entrepreneurship.
Pengaruh Kualitas Produk, Desain Produk, dan Promosi terhadap Keputusan Pembelian Produk di e-Commerce Lazada: (Studi Kasus pada Mahasiswa Yogyakarta) Priandewi, Made Maitri; Fadhilah, Muinah; Maharani, Bernadetta Dian Septi
Jurnal Bingkai Ekonomi (JBE) Vol 7 No 1 (2022): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v7i1.116

Abstract

In the past, offline stores were in great demand by consumers. As technology develops, many companies develop and facilitate small online stores with the creation of E-Commerce. One of them is Lazada. This research was conducted to see the effect of product quality, product design, and promotion on purchasing decisions in Lazada E-Commerce, either simultaneously or partially. This research is descriptive with quantitative data. The data used are primary data obtained from questionnaires. The results of this study indicate that only partial testing of product quality (X1) and promotion (X3) variables has a significant effect on purchasing decisions (Y). Meanwhile, the product design variable (X2) has no significant effect on purchasing decisions (Y). Meanwhile, simultaneous testing of product quality (X1), product design (X2), and promotion (X3) has a joint effect on purchasing decisions (Y). Suggestions needed in further research are adding other variables that influence purchasing decisions, trust, features and so on.
Co-Authors Muinah Fadhilah, Muinah Priandewi, Made Maitri Purwani Sari, Putri Gesit