Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Accounting and Management Journal
Wardojo, Bimo Wahju
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Formulasi Strategi Pemasaran Lembaga Amil Zakat Nasional Yayasan Yatim Mandiri Wardojo, Bimo Wahju
JURNAL AKUNTANSI DAN MANAJEMEN Vol 4 No 1 (2020): Accounting and Management Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v4i1.1528

Abstract

In the past five years (2014-2018) LAZNAS Yatim Mandiri experienced: (1) the growth rate of LAZNAS Yatim Mandiri donation growth decreased from two digits to only one digit; (2) declining market share of LAZNAS Yatim Mandiri donations; (3) the low growth rate of LAZNAS Yatim Mandiri donation collection in the last five years has been 8% compared to the average growth rate of zakat nationally (25.79%) This study aims to design the right marketing strategy formulation for LAZNAS Yatim Mandiri to increase market share in the competitive era by using diamond strategy frame work. The research method used in research is a qualitative approach, namely case studies. Data collection uses literature study and in-depth interviews. The results of this study recommend the marketing strategy formulation based on the diamond strategy framework including arenas, vehicles, differentiators, staging and ecolonomic logic
Co-Authors