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All Journal International Journal of Multidisciplinary: Applied Business and Education Research Dynamics of Politics and Democracy
Khan, Md. Mahfuzur Rahman
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Shifts in Pharma-Marketing Trends in Post COVID-19 Era Khan, Md. Mahfuzur Rahman; Basak, Kona
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 2 No. 2 (2021): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.02.02.04

Abstract

The study reveals that there will be shift in pharma-marketing trends in post COVID-19 era. The crisis of COVID-19, which responded in lockdowns and social distancing, highlighted in some key elements in the digital transformation of healthcare. Therewith the marketing techniques changes totally in the field of pharmaceuticals. As, this is an explorative research so qualitative data has been used for conducting the research. Secondary sources of data are used for analysis and interpretation and to develop the theoretical framework. Deductive approach is used in reaching the conclusive decision. Review of literature asserted about negative impacts of disruptions throughout the pandemics in past, yet these disruptions have also created some new opportunities. So to survive and to sustain pharmaceutical field and conjugate industries should now focus more on new marketing tactics, to counter COVID-19 side effects. Findings of the study educe that pharmaceutical industry could encounter the global pandemic by the shifts in pharma marketing strategies including advanced marketing, digital marketing, e-detailing customer relationship management, e-sampling, innovative work behavior, telemedicine revolution in order to promote product value and expediting prescriptions to the target consumer. So, coping up with the new normal and digitalizing the possible aspects of health care and medicines including techniques of pharma-marketing can be advantageous for both individuals and organizations.
Political state and the dilemma of dignity, equality and freedom: Evidence from a sovereign state Khan, Md. Mahfuzur Rahman
Dynamics of Politics and Democracy Vol. 1 No. 1 (2021): August
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/dpd.v1i1.697

Abstract

Purpose: This study discusses the idea of political redefinition and its connection to dignity, freedom and equality in a sovereign state. This article concludes by briefly touching on some serious issues about sovereign communities that arise as a result of the fundamental dignity, freedom, and equality ideals of the sovereign state. Research methodology: The author decided to conduct theoretical research in a qualitative format using conceptual analysis as well as critical and rational argumentation. A deductive approach is used in reaching a prior opinion. Results: The sovereign state itself became the judge and restricted human dignity, equality and the freedom to contract by forcing citizens to make transfers they did not consent to and prohibiting certain private transactions on the sole pretext. Limitations: There are shortcomings in theoretical research, as the author used a deductive approach to conclude. Contribution: This study conceptualizes the proponents of a sovereign state to be drawn into the dilemma of dignity, freedom and equality.
Co-Authors Basak, Kona