Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Niagawan LIABILITIES (JURNAL PENDIDIKAN AKUNTANSI)
Sitorus, Olga Theolina
Unknown Affiliation
Economics, Econometrics & Finance Education Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Pengetahuan Kewirausahaan dan Literasi Akuntansi terhadap Minat Berwirausaha Mahasiswa Sitorus, Olga Theolina
-
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/liabilities.v8i1.24264

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pengetahuan kewirausahaan dan literasi akuntansi terhadap minat mahasiswa dalam berwirausaha. Penelitian ini dilakukan di Politeknik Mandiri Bina Prestasi pada Program Studi Akuntansi  yang memiliki mata kuliah Kewirausahaan. Populasi dalam penelitian ini adalah mahasiswa program studi akuntansi yang sudah menyelesaikan kredit mata kuliah Kewirausahaan. Pengambilan sampel menggunakan teknik purposive sampling. Dari populasi sebanyak 123 terpilih 86 orang sebagai sampel dalam penelitian ini. Data penelitian diperoleh melalui angket yang disebarkan dengan google form dan studi pustaka. Analisis data menggunakan teknik analisis regresi linier berganda. Berdasarkan analisis data diperoleh bahwa pengetahuan kewirausahaan dan literasi akuntansi  secara simultan dan signifikan berpengaruh  terhadap minat berwirausaha. Namun hanya variabel literasi akuntansi yang berpengaruh secara parsial dan signifikan terhadap minat berwirausaha
PENGARUH IKLAN ONLINE PADA FACEBOOK TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN (Studi pada Mahasiswa Politeknik Mandiri Bina Prestasi) Sitorus, Olga Theolina
NIAGAWAN Vol. 13 No. 2 (2024): NIAGAWAN VOL 13 NO 2 Juli 2024
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v13i2.59468

Abstract

This study was conducted to determine how far the influence of consumer attitudes on online advertising, consumer memory on online advertising and the frequency of consumer clicks on Facebook media online advertisements can influence consumer purchasing decisions. The population in this study were all students at Bina Prestasi Independent Polytechnic, totaling 444 people. Sampling using the slovin formula. From a population of 444, 81 people were selected as samples in this study. Research data obtained through questionnaires distributed by google form and literature study. Data analysis using multiple linear regression analysis techniques. Some of the analytical methods used are descriptive methods, Likert scale and instrument validity testing. The results showed that consumer attitudes, consumer memory and consumer click frequency had a simultaneous and significant effect on consumer purchasing decisions. Then partially consumer attitudes and consumer memory have a significant effect on purchasing decisions. However, the variable frequency of consumer clicks has no effect on consumer purchasing decisions. This can be seen from the results of the analysis that consumers rarely click on online advertisements that appear on the Facebook media, some consumers click on online advertisements only because they have bought before, and if they have seen the same advertisement many times on the Facebook media even though they have never bought it before, they will click on it.Keywords: attitude, recall, click frequency, consumer purchasing decisions.
Co-Authors