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All Journal Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management
Syahdanur
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Coffee Shop Atmosphere on Student Decision-Making in Choosing a Place to Study at Tanama Coffee Shop UMKM in Pekanbaru City: (Case Study of Students of Riau Islamic University) Pratama, Mohd. Handria; Syahdanur
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i1.885

Abstract

The purpose of this study was to analyze and determine the significant influence of coffee shop atmosphere on students' decision-making in choosing a learning place at the Tanama Coffee Shop SME in Pekanbaru City. This study was conducted on students at the Islamic University of Riau. The sample size consisted of 100 active and registered students at the Islamic University of Riau. This sample was obtained through purposive sampling and statistical calculations using the Lemeshow formula. The data analysis method used in this study was quantitative statistical analysis with a simple linear regression model. Based on the results of the research data analysis, it can be concluded that the coffee shop atmosphere has a positive (+) and significant influence on the decision of students at the Islamic University of Riau regarding the restoration of the learning space at Tanama Coffee & Space in Pekanbaru City
THE EFFECT OF PRICE AND LOCATION ON CONSUMER PURCHASING DECISIONS AT TOKO ANGGUN BANGUNAN KULIM IN PEKANBARU CITY Anggun, Putri; Syahdanur
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.899

Abstract

This study aims to determine and analyze the effect of price and location on consumer purchasing decisions at Toko Anggun Bangunan Kulim, Pekanbaru City. The research method used is a quantitative method with descriptive and associative approaches. The population in this study were all consumers who had made purchases at Toko Anggun Bangunan, and the sampling technique used was accidental sampling, resulting in a sample of 100 respondents. Data collection was carried out through questionnaires, while data analysis used validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²) with the help of SPSS program. The results of the study indicate that partially the price variable has a significant effect on purchasing decisions, and the location variable also has a significant effect on purchasing decisions. Simultaneously, price and location have a significant effect on consumer purchasing decisions. The coefficient of determination shows that price and location variables are able to explain consumer purchasing decisions, while the rest is influenced by other variables not examined in this study.
THE EFFECT OF SERVICE QUALITY, PROMOTION, AND CUSTOMER EXPERIENCE ON CUSTOMER SATISFACTION AT BRK SYARIAH IN UJUNGBATU, ROKAN HULU Putri, Mei Denissa; Syahdanur
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.949

Abstract

This study aims to determine and analyze the effect of service quality, promotion, and customer experience on customer satisfaction at BRK Syariah in Ujungbatu, Rokan Hulu Regency. Increasing competition in the banking industry requires banks to improve service quality, implement effective promotional strategies, and create positive customer experiences in order to enhance customer satisfaction. This research used a quantitative method with a descriptive approach and multiple linear regression analysis. The population in this study consisted of customers of BRK Syariah in Ujungbatu Rohul, with a sample of 96 respondents determined using the Lemeshow formula and selected through a purposive sampling technique. Data were collected through questionnaires using a Likert scale. Data analysis was conducted using the SPSS program, including validity tests, reliability tests, classical assumption tests, and hypothesis testing. The results showed that partially service quality, promotion, and customer experience have a significant effect on customer satisfaction. Simultaneously, these three variables also have a significant effect on customer satisfaction at BRK Syariah in Ujungbatu Rohul. The findings indicate that better service quality, effective promotion, and positive customer experience can increase the level of customer satisfaction. Therefore, BRK Syariah is expected to continuously improve service quality.
THE EFFECT OF PRICE AND LOCATION ON CONSUMER PURCHASING DECISIONS AT TOKO ANGGUN BANGUNAN KULIM IN PEKANBARU CITY Anggun, Putri; Syahdanur
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.899

Abstract

This study aims to determine and analyze the effect of price and location on consumer purchasing decisions at Toko Anggun Bangunan Kulim, Pekanbaru City. The research method used is a quantitative method with descriptive and associative approaches. The population in this study were all consumers who had made purchases at Toko Anggun Bangunan, and the sampling technique used was accidental sampling, resulting in a sample of 100 respondents. Data collection was carried out through questionnaires, while data analysis used validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²) with the help of SPSS program. The results of the study indicate that partially the price variable has a significant effect on purchasing decisions, and the location variable also has a significant effect on purchasing decisions. Simultaneously, price and location have a significant effect on consumer purchasing decisions. The coefficient of determination shows that price and location variables are able to explain consumer purchasing decisions, while the rest is influenced by other variables not examined in this study.
THE EFFECT OF SERVICE QUALITY, PROMOTION, AND CUSTOMER EXPERIENCE ON CUSTOMER SATISFACTION AT BRK SYARIAH IN UJUNGBATU, ROKAN HULU Putri, Mei Denissa; Syahdanur
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.949

Abstract

This study aims to determine and analyze the effect of service quality, promotion, and customer experience on customer satisfaction at BRK Syariah in Ujungbatu, Rokan Hulu Regency. Increasing competition in the banking industry requires banks to improve service quality, implement effective promotional strategies, and create positive customer experiences in order to enhance customer satisfaction. This research used a quantitative method with a descriptive approach and multiple linear regression analysis. The population in this study consisted of customers of BRK Syariah in Ujungbatu Rohul, with a sample of 96 respondents determined using the Lemeshow formula and selected through a purposive sampling technique. Data were collected through questionnaires using a Likert scale. Data analysis was conducted using the SPSS program, including validity tests, reliability tests, classical assumption tests, and hypothesis testing. The results showed that partially service quality, promotion, and customer experience have a significant effect on customer satisfaction. Simultaneously, these three variables also have a significant effect on customer satisfaction at BRK Syariah in Ujungbatu Rohul. The findings indicate that better service quality, effective promotion, and positive customer experience can increase the level of customer satisfaction. Therefore, BRK Syariah is expected to continuously improve service quality.
Co-Authors Anggun, Putri Pratama, Mohd. Handria Putri, Mei Denissa