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TANTANGAN INDUSTRI PENERBITAN BUKU DI INDONESIA SEBAGAI BAGIAN DARI INDUSTRI KREATIF DALAM MENGARUNGI ERA DIGITALISASI DAN PANDEMI COVID 19 Al Azis, Muhammad Rachdian
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol 6, No 3 (2021): Edisi Juli
Publisher : Laboratorium Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) Universitas Ha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298.506 KB) | DOI: 10.52423/jikuho.v6i3.17949

Abstract

Industri Kreatif adalah salah satu sektor yang dapat terus bertahan dari getah pahit pandemi Covid-19. Berdasarkan data yang disampaikan oleh Focus Economy Outlook 2020, industri kreatif di Indonesia menyumbang lebih dari Rp.1.000 triliun terhadap Produk Domestik Bruto (PDB) Indonesia pada tahun 2020. Di lain sisi sebagai bagian dari industri kreatif, penerbitan buku mengalami perkembangan dan menghadapi tuntutan perubahan di era digitalisasi. Dalam penelitian ini, penulis memaparkan tantangan industri penerbitan buku di Indonesia dalam mengarungi era serba digitalisasi sehingga kemudian dapat ditelaah solusi atas masalah dasar yang mesti dihadapi. Ditambah adanya situasi pandemi Covid-19 yang memiliki dampak terhadap ekonomi tak hanya di Indonesia, bahkan juga di seluruh negara di belahan mana pun. Penelitian ini merupakan penelitian kualitatif dengan metode kajian literatur. Tantangan industri penerbitan dalam era digitalisasi ini bukan hanya minat baca masyarakat Indonesia yang terhitung rendah, juga masa resesi dan tidak sedikit masyarakat yang dirumahkan karena imbas pembatasan sosial hasil respon pencegahan penularan covid 19 yang tengah melanda dunia. Sebagai saran bagi para pelaku penerbitan buku agar dapat bertahan dengan era digitalisasi perlu adanya transformasi untuk menghadapi perkembangan dan perubahan di dalamnya, mulai dari produk, layanan, model bisnis, sampai ranah pemasaran dan target pasarnya.
REGULASI DAN SWA-REGULASI INDONESIA DALAM PENYELENGGARAAN MEDIA TERKAIT PERAN MNC GROUP TERHADAP PARTAI PERINDO Al Azis, Muhammad Rachdian
Linimasa : Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2021): Juli 2021
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v4i2.4098

Abstract

In political contestation, the perpetrators are plural in taking various ways so that their political goals can be practically achieved. One of them is the use of mass media as a mouthpiece in increasing self-electability and political vehicles. Media has a role as the fourth pillar of the state after the Executive, Legislative, and Judicial powers. Because of its vital role, the media and the people behind it are required to be able to convey honest and useful information to the wider community. The existence of media owners who are involved and involved in the world of practical politics makes a preliminary indication of the increasing interest of a particular group. Indonesia, which upholds the rule of law, has established regulations and self-regulation for cases like this. Meanwhile, in the regulation and self-regulation of the media, it has been stipulated that the media must be neutral and not take sides with any party and not benefit the interests of individuals or groups. The government has the right and obligation to take action against the products produced by the media if a violation is found. Because the channels used by the media, especially public frequencies, do not belong to the media, but must be used for the greatest prosperity of the people.
THE ETHICS OF UTILIZING THE YOUTUBE PLATFORM IN THE PHENOMENON OF INFLUENCER'S LUXURY EXHIBITION (The Potential for Relative Deprivation by Digital Natives in Indonesia) Al Azis, Muhammad Rachdian
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 5, No 3 (2021): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v5i3.3982

Abstract

Advances in today's communication technology have allowed people to interact with each other with foreign cultures. So, in the process, it is not uncommon to find cases which are later found to be put into a category where ethics can be neglected at the regional level which is indirect [12]. The Youtube platform, which in the process, has in fact carried out the function of mass media, for example, by having a significant effect as the main supplier of information needs for the audience, will certainly really need creator content that can prioritize ethics. And, to take it further, users are also part of the industry. It becomes a problem when luxury exhibitions are made into content, because there is an element of social inheritance that the Youtube Platform has in terms of the function of mass communication. Where this condition can then be interpreted as the mass media also has a function as an educator by passing on ideas from figures or in other terms, namely transmitting culture. (Littlejohn, 2005) Is it true that luxury exhibitions are one of the topics of study that would be passed on to future generations? Considering that if you use the lens of relative deprivation—where relative deprivation is described as a situation that does not have a match between the realities of life experienced and the definition of a decent life, between expectations for a job and the life experienced [13]—then it becomes a new question. if the phenomenon of showing off luxury carried out by these influencers is then justified. Because vlogs on the youtube platform in the process are then considered to be one of the benchmarks in living life by digital natives who are filled by the younger generation. If the answer is that luxury exhibitions can increase the motivation of users or viewers to work harder, then know that not everyone has access to become rich and can play this luxury. The reason people at the top level work together to maintain the stratification system is that they benefit from the stratification system and the way in which rewards are distributed [23].