Widharta, Elyandra
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Semiotika Pemasaran Sanggar Seni Kinanti Sekar Yogyakarta Widharta, Elyandra
GETER : Jurnal Seni Drama, Tari dan Musik Vol 7 No 1 (2024): April 2024
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/geter.v7n1.p72-81

Abstract

This research discusses the marketing seminars of Kinanti Sekar Art Studio in Yogyakarta. Apparently the art studio is currently using a digital promotion strategy. So in its management, it uses creative ways by producing sign systems in the form of logos, symbols, messages, colors, texts, and meanings in its marketing semiotics. This research uses a qualitative method with interviews and direct observation with sources. The resource persons are the founders of Kinanti Sekar art studio, Kinanti Sekar Rahina as an artist and trainer of the studio and Bagas Arga Santosa as Program Coordinator of the studio. All discussion results are described in a descriptive analysis of all data that has been obtained. The results show that the promotional strategy using digital media seems to be quite effective because it is right on target and reaches the marketing target. Keywords: semiotics, marketing, art studio, kinanti sekar, dance.
EKSISTENSI LAYAR TONIL DALAM PERTUNJUKAN TEATER KELOMPOK SEDHUT SENUT YOGYAKARTA: THE EXISTENCE OF TONIL SCREEN IN THE THEATER PERFORMANCE OF SEDHUT SENUT GROUP OF YOGYAKARTA Widharta, Elyandra
Jurnal Pendidikan Seni dan Industri Kreatif Vol. 5 No. 1 (2024): SENDIKRAF Jurnal Pendidikan Seni dan Industri Kreatif
Publisher : BBPPMPV Seni dan Budaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70571/psik.v5i1.127

Abstract

This paper discusses the existence of the use of tonil screen in theater performances. The Sedhut Senut group, a Javanese-language theatre group in Yogyakarta established in 1998, currently uses a tonil screen in its performances. The idea of the Sedhut Group's tonil screen is interesting to study from the aspect of function which also signifies its existence. In accordance with Koime E. Maloy's notes, the screen tonil of the Sedhut Senut Group shows its function in; 1) Defining the performance space, 2) Creating a floor plan, 3) Creating an environment for the performers and audience, 4) Scene design, 5) Distinguishing realistic and non-realistic theater, 6) Setting the mood and atmosphere of the production, 7) Establishing the style of the production, 8) Establishing the location, 9) Determining the time period, 10) Supporting the overall concept of the production, 11) Presenting the main image or interpretive statement as a whole, 12) Solving practical design problems, and 13) Communicating information about the characters. The distance that still exists between the performers and the audience of tradition-based theater requires a redesign so that communication can be better implemented to build habitus. Kajian dalam tulisan ini membahas eksistensi penggunaan layar tonil di dalam pertunjukan teater. Kelompok Sedhut Senut, yaitu kelompok sandiwara berbahasa Jawa di Yogyakarta yang berdiri tahun 1998, sampai saat ini menggunakan layar tonil dalam pertunjukannya. Gagasan layar tonil Kelompok Sedhut menarik dikaji dari aspek fungsi yang mana sekaligus menandakan eksistensinya. Sesuai dengan catatan Koime E. Maloy, layar tonil Kelompok Sedhut Senut menunjukkan keberfungsiannya dalam; 1) Mendefinisikan ruang pertunjukan, 2) Membuat denah, 3) Menciptakan lingkungan bagi para pemain dan penonton, 4) Desain adegan, 5) Membedakan teater realistis dan nonrealistis, 6) Mengatur suasana hati dan suasana produksi, 7) Menetapkan gaya produksi, 8) Menetapkan lokasi, 9) Menentukan periode waktu, 10) Mendukung konsep produksi secara keseluruhan, 11) Menyajikan gambar utama atau pernyataan interpretatif secara keseluruhan, 12) Memecahkan masalah desain praktis, dan 13) Mengomunikasikan informasi tentang karakter. Jarak yang masih timbul antara penampil dengan penonton teater berbasis tradisi memerlukan desain ulang agar komunikasi dapat berjalan dengan lebih baik sehingga habitus terbangun.