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All Journal International Journal of Economics and Management Brilliant International Journal of Management and Tourism
Masditou, Masditou
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Impact of Empowering Local Communities Through Food and Beverage Businesses at The Palo Naga Tourism Object, Deli Serdang Regency, North Sumatra Province Suprapto, Yon; Syahrul, Syahrul; Masditou, Masditou; Syahfitri, Nova
International Journal of Economics and Management Vol. 2 No. 01 (2024): IEM : International Journal of Economics and Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/iem.v2i01.26

Abstract

This study aims to determine the empowerment of local communities through food and beverage businesses at the Palo Naga tourist attraction, the effect of selling traditional food and drinks on increasing visitor interest in coming to the Palo Naga tourist attraction. This research is a quantitative descriptive research and the samples of this research are several food and beverage sellers and visitors of the Paloh Naga tourist attraction. The results of this study are that the management of the Palo Naga tourist attraction is very serious to guide the community, especially housewives in supporting the Palo Naga tourist attraction to sell in the tourist attraction area. All outlets are provided by the manager to be used as a place to sell free of charge and all sellers involved are from local residents. To improve the skills of these women sellers, the management often organizes training, both training on food processing and making souvenirs, in collaboration with some agencies by providing vocational homes as places for the training. The existence of the Palo Naga tourist attraction which utilizes the community's paddy fields besides having a cool natural and village feel as a visitor attraction, turns out to be a reason to enjoy the atmosphere and traditional food at this tourist attraction has a very strong influence on visitors coming. Most of the food and drinks are rather difficult to find in the city and the transaction system is also quite interesting where payments to sellers are not in cash, but using a medium of exchange made of wood.
The Influence of Halal Certification and Standardization on Product Innovation of Food and Beverage MSMEs in the Sharia Tourism Park of Pamah Semelir, Langkat Regency, North Sumatra Masditou, Masditou
Brilliant International Journal Of Management And Tourism Vol. 5 No. 3 (2025): : Brilliant International Journal Of Management And Tourism
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i3.5815

Abstract

In the face of growing global competition and changing consumer preferences, product innovation has become essential for success and growth in the food and beverage sector. Halal certification and standardization can play significant roles in driving innovation by motivating micro, small, and medium enterprises (MSMEs). Halal certification encourages MSMEs to develop products that adhere to halal standards, while standardization offers a regulatory framework that can influence creativity and flexibility in the innovation process. This research explores the impact of halal certification and standardization on product innovation within food and beverage MSMEs located in the Sharia Tourism Park of Langkat Regency. Using a quantitative approach with a positivist paradigm, the study employs purposive sampling to collect data through questionnaires. The study population consists of 89 MSMEs in the food and beverage sector operating within the Sharia Tourism Park, all meeting specific criteria. The data was processed and analyzed using SPSS software. The study's findings reveal that the hypothesis regarding halal certification (X1) was rejected, as the t-calculated value was smaller than the t-table value, indicating that other factors may influence product innovation. Conversely, the hypothesis for halal standardization (X2) was accepted, as the t-calculated value exceeded the t-table value, demonstrating a significant effect of halal standardization on product innovation. Additionally, the F-test results show that both halal certification and standardization together significantly affect product innovation in the MSMEs of Langkat Regency's Sharia Tourism Park.
Co-Authors Suprapto, Yon Syahfitri, Nova Syahrul Syahrul