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All Journal Edum Journal Alif : Sharia Economics Journal
Husna Asri, Kholifatul
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Economics, Econometrics & Finance Social Sciences

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Journal : Alif : Sharia Economics Journal

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Identification of Moci Ibu Ade's MSME Business Opportunities Challenges based on an Islamic Perspective in Ciderum Village Fitriyani, Metty; Husna Asri, Kholifatul; Arby, Abbas
ALIF: Sharia Economics Journal Vol 3 No 2 (2024): ALIF: Sharia Economics Journal
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/alif.v3i2.1974

Abstract

This research was conducted on the basis of a survey conducted in Ciderum Village Rt 04 Rw 03. Identifying business opportunity challenges plays a very important role in a business. Identifying business challenges is done to identify potential risks and prevent them before they become serious problems, and identifying business opportunities helps businesses to take actions that can generate growth and profits for businesses, especially MSMEs. MSMEs are a form of business that has been implemented by some people in Ciderum village. According to the survey, there are several types of MSMEs such as toddler fish, woven bamboo baskets, and moci in Ciderum Village, specifically in Batu twin Village. The aim of this research is to identify the challenges of business opportunities that exist in Mrs. Ade's Moci MSME location. The method used is a qualitative method by interviewing Mrs. Ade herself as the moci maker. The results of this interview show that Mrs. Ade has been marketing her moci for 20 years, but due to her age, Mrs. Ade does not understand the developments and opportunities that exist today. By conducting interviews, Mrs. Ade began to understand the importance of identifying business opportunity challenges such as challenges to increase knowledge and skills, business plans, behavior of MSME entrepreneurs, increasing creativity and innovation, knowing obstacles to business opportunities, and individual success. By identifying the challenges of the MSME Moci business opportunity, Mrs. Ade began to think about implementing it with the aim of developing Moci products such as providing training to employees, utilizing online sales techniques, and collaborating with other business networks to expand sales reach.
Pembuatan Logo sebagai Branding Produk pada UMKM Keripik Ibu Titi berdasarkan Perspektif Islam di Desa Wates Jaya Damayanti, Agustina; Husna Asri, Kholifatul; Malikur Rahmat, Faridudin
ALIF: Sharia Economics Journal Vol 3 No 2 (2024): ALIF: Sharia Economics Journal
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/alif.v3i2.1975

Abstract

Tight business competition requires every business to implement strategies in product marketing to gain a competitive advantage. One strategy to increase consumer buying interest is the application of Branding to products. Branding is an activity to create an image for a product. Brands have an important role in supporting the success of MSMEs in developing their business. As for Branding in Islam, it is based on sharia principles, one of which is the presence of halal labels and packaging and in accordance with sharia principles, which brings out many values such as honesty, respect for accountability and a core understanding of sharia principles. Main elements in building a brand is a logo. A creative logo can make consumers interested in buying products from these MSME players. In an effort to attract product selling value, MSME players must continue to innovate and be creative to improve the quality of their products. Mother’s Chips UMKM Titi is one of the MSMEs in Wates Jaya Village. Even though it has been around for a long time, this MSME does not have a logo for its business at all. Seeing this problem, this activity aims to create a visual identity for Ibu Titi Chips UMKM through a logo Branding process. Making the logo was considered appropriate because it was in accordance with the business conditions required by Mrs. Titi’s Chips UMKM. The method used in this service begins with conducting a survey on Mrs. Titi Chips MSMEs by conducting interviews, analyzing business needs, and submitting logo results. The result of this service activity is the presence of a visual identity through a logo for the packaging of Ibu Titi Chips products.
Co-Authors Arby, Abbas Damayanti, Agustina Fitriyani, Metty Malikur Rahmat, Faridudin