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All Journal Alif : Sharia Economics Journal Callus: Journal of Agrotechnology Science
Damayanti, Agustina
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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Pembuatan Logo sebagai Branding Produk pada UMKM Keripik Ibu Titi berdasarkan Perspektif Islam di Desa Wates Jaya Damayanti, Agustina; Husna Asri, Kholifatul; Malikur Rahmat, Faridudin
ALIF: Sharia Economics Journal Vol 3 No 2 (2024): ALIF: Sharia Economics Journal
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/alif.v3i2.1975

Abstract

Tight business competition requires every business to implement strategies in product marketing to gain a competitive advantage. One strategy to increase consumer buying interest is the application of Branding to products. Branding is an activity to create an image for a product. Brands have an important role in supporting the success of MSMEs in developing their business. As for Branding in Islam, it is based on sharia principles, one of which is the presence of halal labels and packaging and in accordance with sharia principles, which brings out many values such as honesty, respect for accountability and a core understanding of sharia principles. Main elements in building a brand is a logo. A creative logo can make consumers interested in buying products from these MSME players. In an effort to attract product selling value, MSME players must continue to innovate and be creative to improve the quality of their products. Mother’s Chips UMKM Titi is one of the MSMEs in Wates Jaya Village. Even though it has been around for a long time, this MSME does not have a logo for its business at all. Seeing this problem, this activity aims to create a visual identity for Ibu Titi Chips UMKM through a logo Branding process. Making the logo was considered appropriate because it was in accordance with the business conditions required by Mrs. Titi’s Chips UMKM. The method used in this service begins with conducting a survey on Mrs. Titi Chips MSMEs by conducting interviews, analyzing business needs, and submitting logo results. The result of this service activity is the presence of a visual identity through a logo for the packaging of Ibu Titi Chips products.
Dampak Planter Terhadap Efisiensi Sumber Daya Dan Tenaga Kerja Pertanian Jalil, Abdul; Damayanti, Agustina; Putra Laksono, M Alief Ramadhan; Azzayni, Alvan Maulana; Hariyanto, Dwika Nano
Callus: Journal of Agrotechnology Science Vol. 3 No. 4 (2025): Desember
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penggunaan mesin penanam (planter) di sektor pertanian telah menjadi salah satu inovasi teknologi yang mampu meningkatkan efisiensi dalam pemanfaatan sumber daya dan tenaga kerja. Penelitian ini bertujuan untuk menganalisis dampak penggunaan mesin penanam terhadap produktivitas lahan, efisiensi tenaga kerja, dan biaya operasional pada sistem pertanian. Metode yang digunakan adalah literature review dengan sumber data dari database Google Scholar, DOAJ, dan GARUDA. Hasil analisis menunjukkan bahwa penggunaan mesin penanam meningkatkan produktivitas lahan dari 5,2 ton/ha menjadi 6,8 ton/ha (p<0,01), menurunkan kebutuhan tenaga kerja dari 32 menjadi 14 orang/ha (p<0,01), serta menekan biaya operasional dari Rp6,2 juta/ha menjadi Rp4,8 juta/ha (p<0,05). Efisiensi ini terjadi karena proses tanam lebih presisi, penggunaan input lebih hemat, dan pengurangan beban kerja manual. Temuan ini menegaskan bahwa mesin penanam dapat menjadi strategi mekanisasi untuk modernisasi pertanian, yang perlu didukung oleh kebijakan alsintan, pelatihan operator, dan pendampingan teknis berkelanjutan.
Co-Authors Abdul jalil Azzayni, Alvan Maulana Hariyanto, Dwika Nano Husna Asri, Kholifatul Malikur Rahmat, Faridudin Putra Laksono, M Alief Ramadhan