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All Journal JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI)
Andini Desiyanti Laksmi, Ni Putu
Unknown Affiliation
Economics, Econometrics & Finance

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Analysis of IFAS, EFAS Strategies and Feasibility of Mangot Cultivation Business to Reduce Household Waste : ANALYSIS OF IFAS, EFAS STRATEGY AND FEASIBILITY OF MANGGOT CULTIVATION BUSINESS TO REDUCE HOUSEHOLD WASTE Ratniati, Ni Ketut; Elik Astari, Anak Agung; Andini Desiyanti Laksmi, Ni Putu
Jurnal Penelitian Ekonomi Dan Akuntansi Vol 8 No 3 (2023): JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI)
Publisher : Program Studi Akuntansi Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jurnalpenelitianekonomidanakuntansi(jpensi).v8i3.1766

Abstract

This study aims to analyze the strategy and feasibility of the Maggot cultivation business of the Renon Trash Maggot (RTM) Joint Business Group (KUBE) located in Renon Village, Denpasar City, this business helps decompose household waste, in its role of caring for sustainable development, using EFAS, EFAS, Matrix SWOT, QPSM analysis methods where the results of the analysis found that the business of KUBE RTM is in the Growth and Build zone, and strategies suitable for this zone are intensive (market penetration, product development) or integration (backward integration, front integration, and horizontal integration) and from the business feasibility of the financial aspect of net present value (NPV) analysis the results are positive, the internal rate of return (IRR) results are 30%, the profitability index (PI) results are > 1 which is 1.2 times and the business payback period (PP) is 10 months, 28 days.
Business Model Canvas and Digital Marketing Approach to Increase Market Share: A Case Study of View Point Resto Lahangan, Karangasem Sukerna, I Made; Elik Astari , Anak Agung; Andini Desiyanti Laksmi, Ni Putu
Jurnal Penelitian Ekonomi Dan Akuntansi Vol 10 No 3 (2025): JURNAL PENELITIAN EKONOMI DAN AKUNTANSI
Publisher : Program Studi Akuntansi Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the application of the Business Model Canvas (BMC) approach and digital marketing strategies in an effort to increase the market share of View Point Resto Lahangan, Karangasem. Amidst increasingly fierce competition in the culinary industry, the use of a structured business model and digital-based marketing strategies are key factors in attracting customers and expanding market reach. The research method used is a case study with a qualitative approach, through in-depth interviews, direct observation, and secondary data analysis. Based on the comprehensive research and discussion, it can be concluded that the internal strategy factor analysis (IFAS) showed a total score of 3.34, indicating that this restaurant has a strong internal strategy to address its weaknesses. Meanwhile, the external strategy factor analysis (EFAS) obtained a total score of 3.18, indicating the restaurant's ability to respond well to external factors and utilize existing opportunities to overcome threats. Furthermore, from the Business Model Canvas analysis review, this business demonstrates a strong foundation. This restaurant targets all age groups and offers attractive value propositions, such as friendly service, fresh products, prices commensurate with quality, and environmentally friendly packaging. Customer relationships are built through the website and educational content, while revenue streams are supported by varied product prices and various payment systems
Co-Authors Elik Astari , Anak Agung Elik Astari, Anak Agung Ratniati, Ni Ketut Sukerna, I Made