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Esguerra, Imee De Guzman
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Social Sciences

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Status of Agri-Tourism Business in Central Luzon, Philippines: Basis for Development Plan Esguerra, Imee De Guzman
Journal of Business on Hospitality and Tourism Vol. 6 No. 2 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v6i2.228

Abstract

This study's main objective is to describe farmers' profile that venture into agri-tourism business, analyze the status of their business operation, determine the best practices and problems encountered by agri-tourism businesses in Central Luzon, which served as basis in crafting a development plan. The descriptive research method using a purposive sampling technique was employed in selecting the target respondents who were surveyed and interviewed using two separate sets of modified survey questionnaires. Agritourism businesses were accessible, family-run farms, affiliated with tourism and agriculture-related organizations, and compliant with required facilities and safety measures. Visitors were from all walks of life and came from within and outside the country. Classes, seminars, workshop, and tours were their top service offerings. Trust and confidence, referral system, hands-on operation, and strict financial monitoring were the identified best practices. At the same time, labour shortage, being still a niche market, price fluctuation, seasonality of farm products and services, insufficient staff skills, and significant capital requirements were the problems in running agri-tourism farms.
Work-Life Balance and Job Stress of Employees of a Lone Agricultural College in Bulacan, Philippines Esguerra, Imee De Guzman
Journal of Business on Hospitality and Tourism Vol. 6 No. 2 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v6i2.229

Abstract

This study utilized the descriptive correlational research method wherein a modified survey questionnaire was used to gather data from 107 employees of BASC. Frequency count, percentage, Pearson's r Correlation Coefficient was used in data analysis. The majority of the respondents are female, married, with below five-year work experience and rank and file employees. The total work-life balance of the majority of the respondents was out of balance as more than half of them felt that their work-life balance in terms of work and career, friends and family, fitness and health, fun/recreation and money is on the edge while the rest is out of balance. Only in terms of romance and significant other did they believe that they have a right balance work-life situation. Among the demographic profile, age, educational attainment, and work-life balance in all the seven areas were found to be significantly correlated to the job stress of the employees in BASC.
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