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All Journal Jurnal Samudra Ekonomi dan Bisnis Jurnal Sistem Informasi dan Manajemen
Putri, Anandha Sartika
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Peningkatan Loyalitas Mahasiswa Perguruan Tinggi IIB Darmajaya Bandar Lampung Saputra, Muhammad; Putri, Anandha Sartika
Jurnal Samudra Ekonomi dan Bisnis Vol 14 No 2 (2023): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v14i2.5822

Abstract

The research objective is to analyze what factors influence student loyalty as internal consumers in promoting IIB Darmajaya College in Bandar Lampung. This associative-causality study used 100 samples selected by purposive sampling. Methods of data analysis using multiple linear regression analysis. The results obtained that partially, service quality, satisfaction and trust were identified as having no effect on student loyalty; but the brand image of the institution has proven to have an effect on the loyalty of the college students concerned. Simultaneous test results show that service quality, satisfaction, trust and brand image have a significant effect on student loyalty at IIB Darmajaya Bandar Lampung college students. It is recommended that the campus develop and strengthen a branding strategy so that it can encourage student loyalty in recommending IIB Darmajaya education to potential consumers.
THE EFFECT OF PROFITABILITY ON THE RELATIONSHIP BETWEEN ASSETS STRUCTURE, BUSINESS RISKS AND CAPITAL STRUCTURE Badri, Rico Elhando; Putri, Anandha Sartika
JURSIMA Vol 10 No 3 (2022): Jursima Vol.10 No.3
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v10i3.703

Abstract

The purpose of this study was to find the effect of asset structure on capital structure, the effect of business risk on capital structure, profitability variable capable of moderating asset structure on capital structure, and profitability variable able to moderate business risk on capital structure. The type of the research was a quantitative research . The data collection technique in this study used purposive sampling, with a sample of 20 companies in the coal mining sub-sector listed on the IDX in 2016-2020. The data analysis method in this study used the panel data regression using Eviews 10. The result of this study found that asset structure had a positive and significant effect on capital structure, business risk had a negative and significant effect on capital structure, profitability was able to moderate asset structure on capital structure, but profitability was not able to moderate business risk to capital structure.
Co-Authors Badri, Rico Elhando Saputra, Muhammad