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All Journal Jurnal Teknologi Informasi dan Multimedia Journal of Sustainable Business and Management
Saputra, Kadek Surya Adi
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Computer Science & IT Economics, Econometrics & Finance

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Sistem Informasi e-Tourism Ekowisata Hutan Mangrove Sebagai Media Promosi Pariwisata Bali Berbasis Android Saputra, Kadek Surya Adi; Suniantara, I Ketut Putu
JTIM : Jurnal Teknologi Informasi dan Multimedia Vol 5 No 3 (2023): November
Publisher : Puslitbang Sekawan Institute Nusa Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35746/jtim.v5i3.364

Abstract

The province of Bali has many exotic and interesting tourist areas to be visited by domestic and foreign tourists. One example is Taman Raya Hutan (Mangrove) one of the ecotourism tourist destinations in the Province of Bali. Based on data from the Bali Provincial Statistics Center, tourist arrivals to Indonesia have decreased by 7.62% due to the COVID-19 pandemic. One of the impacts affected by the decrease is the object Mangrove ecotourism in Ngurah Rai Bali Tahura which is only able to attract 1,000 visits in 2020 based on the results of interviews that have been conducted. From the results of these problems, it is necessary to build an e-tourism information system as a means of providing information and as a forum for the promotion of mobile technology-based Grand Forest Park (Mangrove) tourism objects, which is an effort to develop a strategy to promote Ngurah Rai Grand Forest Park (Mangrove) ecotourism as an effort to restore the tourism industry. This information system contains text, images, audio, and video and is supported by an attractive and user-friendly display design. This system development method uses the Software Development Life Cycle which consists of the concept stage, application design, the testing stage. This system testing phase uses the whitebox testing method and a direct questionnaire survey with 10 respondents in the test, The results of testing this system get a value of 81.43% which indicates that the system is running well and is acceptable. Through the results of the test data, it is hoped that it can become an alternative promotional medium to increase the number of tourists or customers to visit the Ngurah Rai Bali mangrove forest.
Peningkatan Pengalaman Calon Wisatawan dengan Aplikasi Augmented Reality di Taman Hutan Raya Mangrove Ngurah Rai Bali dengan Metode RAD (Rapid Application Development) Saputra, Kadek Surya Adi; Putera, Wayan Andrika; Dewi, Ni Putu Jois Tika
JTIM : Jurnal Teknologi Informasi dan Multimedia Vol 6 No 3 (2024): November
Publisher : Puslitbang Sekawan Institute Nusa Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35746/jtim.v6i3.595

Abstract

The advancement of technology today provides an opportunity to develop more effective media for information and promotion. One of the popular technologies is Augmented Reality (AR), which has the potential to offer interactive information and innovative promotion in the tourism sector. This study focuses on developing an AR application for the Ngurah Rai Mangrove Forest Park (Tahura) in Bali, which until now has been promoted conventionally with limited reach. This application is designed to enhance user experience in interacting with information related to tourism destinations through AR technology while also promoting Tahura Mangrove to a broader audience. The system was developed using the RAD (Rapid Application Development) method, which includes the following stages: 1) Requirements Planning, 2) System Design, 3) Development, and 4) Implementation. Blackbox testing was conducted to evaluate system functionality, while the System Usability Scale (SUS) test involving 30 participants assessed the user experience aspects of the application. The test results showed a SUS score of 76%, indicating a good level of acceptance and satisfaction. Additionally, there was a 74% increase in prospective tourists' understanding of the destination after using the application compared to before. With these results, the AR application for Ngurah Rai Mangrove Forest Park is expected to become an innovative medium to introduce mangrove ecotourism and increase public and tourist interest in visiting.
Exploring the Influence of Subjective Norms, Personal Naturalism, and Social Impacts on Female Consumers Green Purchase Intentions Chrisniyanti, Ayu; Saputra, Kadek Surya Adi
JUSTBEST Journal of Sustainable Business and Management Vol. 4 No. 2 (2024): Journal of Sustainable Business and Management
Publisher : Global Researcher Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52432/justbest.4.2.79-87

Abstract

This study aims to identify factors that influence attitude woman towards green products, with a focus on subjective norms, personal naturalism, and environmental impacts. social. Working women beginner aged 21-30 years in Bali who consume green products are the samples in this study. The method used is approach quantitative with descriptive research design correlational. Data were collected using questionnaire that was measured with Likert scale, which was then analyzed using SPSS for validity, reliability, and regression tests multiple. The results of the study show that subjective norms and personal naturalism have influence significant to attitude woman towards green products (p < 0.05), while the impact social although positive, does not show influence significant in a way statistics. This study provides important insights for marketers in designing green product marketing strategies with emphasize support social and sustainability values. These findings also enrich theory behavior planned with integrate factor social and psychological in purchasing green products.
Co-Authors Chrisniyanti, Ayu Dewi, Ni Putu Jois Tika Putera, Wayan Andrika Suniantara, I Ketut Putu