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All Journal Performance : Jurnal Bisnis dan Akuntansi Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi International Journal of Engagement and Empowerment (IJE2) Muria Jurnal Layanan Masyarakat
Budianita, Avira
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Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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STRENGTHENING MURIA COFFEE MSME THROUGH THE IMPLEMENTATION OF DIGITAL ROASTER MACHINES ON THE SLOPES OF MOUNT MURIA, RAHTAWU VILLAGE, KUDUS REGENCY Budianita, Avira; Ariyanto, Shodiq Eko; Akhmad Zidni, Hudaya; Nita Andriyani, Budiman
International Journal of Engagement and Empowerment (IJE2) Vol. 5 No. 3 (2025): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v5i3.244

Abstract

The slopes of Mount Muria in Kudus Regency are known as one of the regions producing high-quality coffee. Coffee is a leading commodity that is utilized by the local community through various MSME activities. Several MSMEs, such as Kopi Kunci and Kopi Joesoen, have developed processed robusta coffee beans into ground coffee, marketed under local brands. However, some production processes are still carried out manually, resulting in suboptimal efficiency and productivity. To address this problem, the community service team from Muria Kudus University implemented a program to Strengthen Muria Coffee MSMEs through the Implementation of Digital Roaster Machines. The implementation of these two machines is designed to increase efficiency, production capacity, and the quality of processed coffee. The results of the activity showed a significant increase in MSME productivity and turnover, 10-fold compared to conditions before the machines were implemented. This activity is expected to strengthen the competitiveness of Muria coffee MSMEs, improve the welfare of business actors, and have a positive economic impact on the surrounding community.
Efektivitas Penggunaan Qris Terhadap Persepsi dan Keputusan Pembelian Konsumen pada Pedagang Kaki Lima di Simpang Tujuh Kudus Fauziyatul Husna, Naili; Budianita, Avira; Irawati, Fifi Endah
WACANA EKONOMI (Jurnal Ekonomi, Bisnis dan Akuntansi) 114-127
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/we.24.2.2025.114-127

Abstract

The development of financial technology in Indonesia has introduced a digital payment innovation known as Quick Response Code Indonesian Standard (QRIS), launched by Bank Indonesia in 2019 to unify various QR-based payment services into a more practical, fast, and secure system. QRIS implementation is not limited to the formal sector but has also reached street vendors (PKL), including those in Simpang Tujuh Kudus, one of the main trade centers. However, its utilization remains suboptimal as many vendors have not consistently activated, displayed, or offered QRIS to customers. This condition raises the question of how consumer perception is formed toward QRIS and whether it influences purchasing decisions. This study aims to analyze the effectiveness of QRIS usage on consumer perception and its impact on purchasing decisions. A quantitative method was applied using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS software, and data were collected through questionnaires with a Likert scale. The results indicate that QRIS usage has a positive and significant effect on consumer perception; consumer perception significantly affects purchasing decisions and acts as a mediating variable between QRIS usage and purchasing decisions. Thus, optimal utilization of QRIS strengthens consumer trust and positive perception, while simultaneously encouraging purchasing decisions among street vendors in Simpang Tujuh Kudus.
PENGARUH ULASAN DAN RATING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN GENERASI Z PADA PRODUK KOSMETIK WARDAH DI SHOPEE (STUDI KASUS PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH KUDUS PROGAM STUDI BISNIS DIGITAL) Maziyyah, Adila Nuril; Budianita, Avira; Darsin, Darsin
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 16 No 1 (2026): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v16i1.4991

Abstract

This research was conducted based on current technological developments, particularly in e-commerce, which can influence Generation Z consumer behavior in making purchasing decisions. On the Shopee platform, reviews and ratings are also a source of information for Generation Z because they provide an overview of the experiences of previous consumers who have made purchases. Wardah cosmetic products were chosen as the object of this research because Wardah is a local halal brand that is in high demand and has high sales on Shopee. This study aims to determine the influence of reviews and ratings on Generation Z consumer purchasing decisions for Wardah cosmetic products on Shopee, with a case study of students from the Digital Business Study Program at the University of Muhammadiyah Kudus. This study uses a quantitative method with an associative approach. Data collection was carried out through distributing online questionnaires to 60 respondents selected using a purposive sampling technique. The data obtained were then analyzed using Partial Least Square - Structural Equation Modeling (PLS-SEM) with the help of SmartPLS software. The results of the study indicate that reviews and ratings have a positive and significant effect on Generation Z consumer purchasing decisions because they can increase consumer trust and encourage purchases.
Sosialisasi Rekam Medik Elektronik pada Fasilitas Kesehatan Tingkat Pertama Saputro, Arief Adi; Rusidah, Yunita; Budianita, Avira
Muria Jurnal Layanan Masyarakat Vol. 5 No. 2 (2023): September 2023
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/mjlm.v5i2.10797

Abstract

Electronic medical record is a clinical data storage application, as a clinical decision support system, standardization of medical terms, computerized data entry, as well as medical and pharmaceutical documentation in an organized manner. The First Level Health Facility is one of the places used by patients to request health services so that they have a record of interactions with patients. So this socialization is very important to do to reduce losses in terms of time and energy for both medical record officers and patients. This community service activity is carried out in first-level health facilities by providing education and socialization provided in the form of using Electronic Medical Records. Community service activities are carried out using the presentation/lecture method at IDI Kudus Regency on June 11, 2022. The use of electronic medical records is expected to improve and strengthen services for patients, including clinical (medical) and administrative services. Information generated from electronic medical records is also useful for education, regulation formulation, research, community health management, policy support, and to support referral health services. It is hoped that the application of electronic medical records can be easily used by all officers, both from medical record officers and medical personnel, the creation of integrated patient data, no duplication of medical record numbers that can make it difficult to find patient data at the time of re-treatment and holding further socialization regarding the application electronic medical record. The benefits will be felt optimally if the application of electronic medical records is evenly distributed and is supported by updated information systems and technological materials.
Co-Authors Akhmad Zidni, Hudaya Arief Adi Saputro Darsin, Darsin Fauziyatul Husna, Naili Irawati, Fifi Endah Maziyyah, Adila Nuril Nita Andriyani, Budiman Shodiq Eko Ariyanto Yunita Rusidah