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All Journal E-Dimas: Jurnal Pengabdian kepada Masyarakat International Journal of Engagement and Empowerment (IJE2)
Budianita, Avira
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STRENGTHENING MURIA COFFEE MSME THROUGH THE IMPLEMENTATION OF DIGITAL ROASTER MACHINES ON THE SLOPES OF MOUNT MURIA, RAHTAWU VILLAGE, KUDUS REGENCY Budianita, Avira; Ariyanto, Shodiq Eko; Akhmad Zidni, Hudaya; Nita Andriyani, Budiman
International Journal of Engagement and Empowerment (IJE2) Vol. 5 No. 3 (2025): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v5i3.244

Abstract

The slopes of Mount Muria in Kudus Regency are known as one of the regions producing high-quality coffee. Coffee is a leading commodity that is utilized by the local community through various MSME activities. Several MSMEs, such as Kopi Kunci and Kopi Joesoen, have developed processed robusta coffee beans into ground coffee, marketed under local brands. However, some production processes are still carried out manually, resulting in suboptimal efficiency and productivity. To address this problem, the community service team from Muria Kudus University implemented a program to Strengthen Muria Coffee MSMEs through the Implementation of Digital Roaster Machines. The implementation of these two machines is designed to increase efficiency, production capacity, and the quality of processed coffee. The results of the activity showed a significant increase in MSME productivity and turnover, 10-fold compared to conditions before the machines were implemented. This activity is expected to strengthen the competitiveness of Muria coffee MSMEs, improve the welfare of business actors, and have a positive economic impact on the surrounding community.
Transformasi Digital Pemasaran UMKM Kopi Muria melalui Optimalisasi Media Sosial dan Google Trends di Desa Rahtawu Kudus Ariyanto, Shodiq Eko; Hudaya, Akhmad Zidni; Budiman, Nita Andriyani; Budianita, Avira
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 17, No 3 (2026): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v17i3.28314

Abstract

UMKM Kopi Muria di Desa Rahtawu, Kabupaten Kudus, memiliki potensi pengembangan produk kopi sebagai salah satu produk unggulan daerah. Namun, pemasaran yang masih dilakukan secara konvensional menyebabkan jangkauan pasar terbatas pada masyarakat sekitar dan konsumen yang berkunjung secara langsung, sehingga potensi produksi belum diimbangi dengan perluasan pasar yang optimal. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat daya saing UMKM Kopi Muria melalui penerapan strategi pemasaran digital berbasis media sosial dan analisis tren pasar. Metode pelaksanaan dilakukan melalui lima tahapan, yaitu identifikasi kebutuhan mitra, perancangan pemanfaatan teknologi, pemanfaatan teknologi, sosialisasi dan pelatihan, serta evaluasi. Teknologi yang diterapkan meliputi optimalisasi Facebook, WhatsApp Business, dan Shopee sebagai media promosi dan transaksi, serta pemanfaatan Google Trends untuk mengidentifikasi potensi pasar berdasarkan tren pencarian konsumen. Hasil kegiatan menunjukkan bahwa mitra memperoleh pemahaman yang lebih baik mengenai pentingnya digitalisasi pemasaran dan mampu mengoptimalkan media digital untuk memperluas jangkauan pemasaran. Selain itu, pemanfaatan Google Trends membantu mitra memperoleh informasi mengenai potensi minat pasar sebagai dasar dalam menentukan sasaran promosi. Kegiatan ini menghasilkan penguatan kanal pemasaran digital yang lebih kreatif, inovatif, dan mendukung kemudahan transaksi bagi konsumen.
Co-Authors Akhmad Zidni Hudaya Akhmad Zidni, Hudaya Nita Andriyani Budiman Nita Andriyani, Budiman Shodiq Eko Ariyanto