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All Journal Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi International Journal of Engagement and Empowerment (IJE2)
Budianita, Avira
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Humanities Economics, Econometrics & Finance Education Other

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STRENGTHENING MURIA COFFEE MSME THROUGH THE IMPLEMENTATION OF DIGITAL ROASTER MACHINES ON THE SLOPES OF MOUNT MURIA, RAHTAWU VILLAGE, KUDUS REGENCY Budianita, Avira; Ariyanto, Shodiq Eko; Akhmad Zidni, Hudaya; Nita Andriyani, Budiman
International Journal of Engagement and Empowerment (IJE2) Vol. 5 No. 3 (2025): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v5i3.244

Abstract

The slopes of Mount Muria in Kudus Regency are known as one of the regions producing high-quality coffee. Coffee is a leading commodity that is utilized by the local community through various MSME activities. Several MSMEs, such as Kopi Kunci and Kopi Joesoen, have developed processed robusta coffee beans into ground coffee, marketed under local brands. However, some production processes are still carried out manually, resulting in suboptimal efficiency and productivity. To address this problem, the community service team from Muria Kudus University implemented a program to Strengthen Muria Coffee MSMEs through the Implementation of Digital Roaster Machines. The implementation of these two machines is designed to increase efficiency, production capacity, and the quality of processed coffee. The results of the activity showed a significant increase in MSME productivity and turnover, 10-fold compared to conditions before the machines were implemented. This activity is expected to strengthen the competitiveness of Muria coffee MSMEs, improve the welfare of business actors, and have a positive economic impact on the surrounding community.
Efektivitas Penggunaan Qris Terhadap Persepsi dan Keputusan Pembelian Konsumen pada Pedagang Kaki Lima di Simpang Tujuh Kudus Fauziyatul Husna, Naili; Budianita, Avira; Irawati, Fifi Endah
WACANA EKONOMI (Jurnal Ekonomi, Bisnis dan Akuntansi) 114-127
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/we.24.2.2025.114-127

Abstract

The development of financial technology in Indonesia has introduced a digital payment innovation known as Quick Response Code Indonesian Standard (QRIS), launched by Bank Indonesia in 2019 to unify various QR-based payment services into a more practical, fast, and secure system. QRIS implementation is not limited to the formal sector but has also reached street vendors (PKL), including those in Simpang Tujuh Kudus, one of the main trade centers. However, its utilization remains suboptimal as many vendors have not consistently activated, displayed, or offered QRIS to customers. This condition raises the question of how consumer perception is formed toward QRIS and whether it influences purchasing decisions. This study aims to analyze the effectiveness of QRIS usage on consumer perception and its impact on purchasing decisions. A quantitative method was applied using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS software, and data were collected through questionnaires with a Likert scale. The results indicate that QRIS usage has a positive and significant effect on consumer perception; consumer perception significantly affects purchasing decisions and acts as a mediating variable between QRIS usage and purchasing decisions. Thus, optimal utilization of QRIS strengthens consumer trust and positive perception, while simultaneously encouraging purchasing decisions among street vendors in Simpang Tujuh Kudus.
Co-Authors Akhmad Zidni, Hudaya Fauziyatul Husna, Naili Irawati, Fifi Endah Nita Andriyani, Budiman Shodiq Eko Ariyanto