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All Journal Jurnal ARSI : Administrasi Rumah Sakit Indonesia
Sari, Noormaya
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Decision Sciences, Operations Research & Management Public Health Social Sciences

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STRATEGI STP DAN 4P PADA MARKETING PRODUK LAYANAN RAWAT JALAN DI RUMAH SAKIT SULTAN IMANUDDIN PANGKALAN BUN DI ERA PANDEMI COVID-19 Sari, Noormaya
Jurnal ARSI : Administrasi Rumah Sakit Indonesia
Publisher : UI Scholars Hub

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Abstract

The COVID-19 pandemic has had a wide impact on the marketing of hospital product and services. The purpose of this study is to analyze about outpatient services at Sultan Imanuddin Pangkalan Bun Hospital (RSSI) and determine what marketing strategies are suitable in marketing hospital service products during the COVID-19 pandemic. Methods : This study is a mixed method, descriptive research which combined with a qualitative approach. Results : based on the STP strategy, RSSI used demographic, geographic, biographic and behavioral segmentation. Targeting is done based on area and insurance membership. RSSI is positioned as General Hospital, despite handling Covid patients, non Covid services are still maintained. Based on the 4 P concepts (product, price, place and promotion) that had been carried out is quite good. Conclusions : The STP and 4 P strategies at RSSI is good enough. However, further socialization is needed to the public regarding the separation of locations for Covid and non Covid services, as well as the implementation of well executed health protocols, in the hope of that it can reduce people’s fears of coming for treatment.
TELEDENTISTRY: STRATEGI MARKETING PELAYANAN KESEHATAN GIGI DAN MULUT DI ERA PANDEMI COVID-19: SYSTEMATIC REVIEW Sari, Noormaya; Sulistiadi, Wahyu
Jurnal ARSI : Administrasi Rumah Sakit Indonesia
Publisher : UI Scholars Hub

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Abstract

During COVID-19 pandemic, most patients were unwilling to visit the hospital because of fear of COVID-19 contracted, including dental patients, then led to a decrease in the number of patients visits to dental clinics. Hospital managements should have the right marketing strategy so that this situation does not interfere with the operation and income of the hospital. One of the dental service concept that can be developed during the COVID-19 pandemic is teledentistry. The design of this study is a systematic review that searches correlation between dental patients and COVID-19 and marketing strategy. As a result, several studies said that teledentistry could be well applied during the COVID-19 pandemic and had various benefits such as more efficient services, wider service affordability and increase access to service from dentist to the patient. So that in terms of marketing strategy, teledentistry is a service innovation in the field of dental dan oral health that can be applied well during the COVID-19 pandemic. Government's regulation related to teledentistry are needed so that hospitals can be better implement this service concept in the future.
Co-Authors Wahyu Sulistiadi