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All Journal Padjadjaran Journal of Dentistry Jurnal ARSI : Administrasi Rumah Sakit Indonesia
Sari, Noormaya
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Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Dentistry Health Professions Immunology & microbiology Medicine & Pharmacology Public Health Social Sciences

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STRATEGI STP DAN 4P PADA MARKETING PRODUK LAYANAN RAWAT JALAN DI RUMAH SAKIT SULTAN IMANUDDIN PANGKALAN BUN DI ERA PANDEMI COVID-19 Sari, Noormaya
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 8, No. 1
Publisher : UI Scholars Hub

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Abstract

The COVID-19 pandemic has had a wide impact on the marketing of hospital product and services. The purpose of this study is to analyze about outpatient services at Sultan Imanuddin Pangkalan Bun Hospital (RSSI) and determine what marketing strategies are suitable in marketing hospital service products during the COVID-19 pandemic. Methods : This study is a mixed method, descriptive research which combined with a qualitative approach. Results : based on the STP strategy, RSSI used demographic, geographic, biographic and behavioral segmentation. Targeting is done based on area and insurance membership. RSSI is positioned as General Hospital, despite handling Covid patients, non Covid services are still maintained. Based on the 4 P concepts (product, price, place and promotion) that had been carried out is quite good. Conclusions : The STP and 4 P strategies at RSSI is good enough. However, further socialization is needed to the public regarding the separation of locations for Covid and non Covid services, as well as the implementation of well executed health protocols, in the hope of that it can reduce people’s fears of coming for treatment.
TELEDENTISTRY: STRATEGI MARKETING PELAYANAN KESEHATAN GIGI DAN MULUT DI ERA PANDEMI COVID-19: SYSTEMATIC REVIEW Sari, Noormaya; Sulistiadi, Wahyu
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 8, No. 1
Publisher : UI Scholars Hub

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During COVID-19 pandemic, most patients were unwilling to visit the hospital because of fear of COVID-19 contracted, including dental patients, then led to a decrease in the number of patients visits to dental clinics. Hospital managements should have the right marketing strategy so that this situation does not interfere with the operation and income of the hospital. One of the dental service concept that can be developed during the COVID-19 pandemic is teledentistry. The design of this study is a systematic review that searches correlation between dental patients and COVID-19 and marketing strategy. As a result, several studies said that teledentistry could be well applied during the COVID-19 pandemic and had various benefits such as more efficient services, wider service affordability and increase access to service from dentist to the patient. So that in terms of marketing strategy, teledentistry is a service innovation in the field of dental dan oral health that can be applied well during the COVID-19 pandemic. Government's regulation related to teledentistry are needed so that hospitals can be better implement this service concept in the future.
Enhancing clinical outcomes of regenerative periodontal treatment in periodontitis stage II grade B using platelet-rich fibrin: a case report Sari, Noormaya; Christianie, Christianie
Padjadjaran Journal of Dentistry Vol 37, No 3 (2025): November 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/pjd.vol37no3.62750

Abstract

Introduction: Periodontitis is a complex, multifactorial inflammatory disease of tooth-supporting tissues that can impair quality of life if left untreated. Therefore, treatment that can improve good clinical outcomes and last for a long time is needed. This case report aims to present the periodontal regenerative therapy of a patient with stage 3 grade B periodontitis using platelet-rich fibrin (PRF) combined with bovine bone graft and pericardium membrane. Case report: A 36-year-old female patient presented for treatment of her lower anterior teeth. She complained of gum bleeding, tooth mobility and discomfort when chewing food for one year. Clinical examinations showed deep periodontal pockets and alveolar bone loss up to half the length of the root of teeth 31 and 41. After the initial phase treatment, which comprises scaling and root planning, teeth contact point repairment, extra coronal fiber splint installation and occlusal adjustment are performed. The surgical phase treatment of regenerative therapy is then performed using PRF combined with bovine bone graft and pericardium membrane. Conclusion: Regenerative periodontal treatment using platelet-rich fibrin (PRF) combined with bovine bone graft and pericardium membrane is proven to improve clinical outcomes in pocket probing depth successful (PD) reduction, gain of clinical attachment level (CAL) and alveolar bone regeneration.
Co-Authors Christianie, Christianie Wahyu Sulistiadi