Mukhlas, Abdulloh Arif
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Journal : PUDAK: Local Wisdom Community Journal

Assistance In The Utilization Of Affiliate Marketing E-Commerce Shopee And Tiktokshop Mukhlas, Abdulloh Arif; Prastono, Yahya Sindy; Solihah, Maratus; Agustin, Ellyza Tania; Manisa, Siti; Fitrianingtyas, Pramudita Putri
PUDAK: Local Wisdom Community Journal Vol. 2 No. 1 (2023): Community-Based Empowerment for Education, Entrepreneurship, and Innovative Ski
Publisher : LPPM, STAI Al-Azhar Menganti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37812/pudak.v2i1.1570

Abstract

E-commerce, or electronic commerce, is the process by which sellers and buyers interact to conduct transactions over the internet. Using e-commerce platforms such as Shopee and TikTokShop provides many benefits for businesses, such as easing the marketing process with lower costs, reaching consumers without geographical restrictions, and opening up potential for future business growth. However, for some housewives and teenagers today, marketing is still done through traditional methods such as word of mouth and is only limited to the surrounding environment, so they have not utilized digital or online marketing. Therefore, this Community Service Program (PKM) is designed to provide knowledge and training to the community, especially mothers (PKK) and teenagers in Tulung Kedamean, Gresik Regency, on how to become Shopee and TikTokShop affiliates. Through this program, they can promote certain products through social media and earn a commission from every sale that occurs through their affiliate link. The method used in this mentoring program is Asset Based Communities Development, which is a theory that prioritizes the utilization of existing assets and potential around by utilizing e-commerce affiliate marketing in this digital era. The results of this mentoring activity are expected to provide information and insights to the government and related parties in designing programs that support the economic empowerment of mothers and youth in the village through the use of e-commerce platforms.
Community Engagement In Strengthening Religious Piety Through Sanad-Based Prayer Training In Tulung Village, Kedamean District Mukhlas, Abdulloh Arif; Al-Ayubi, Sholihudin; Sa’diyah; Drajat, Habiba; Chandra, Muhammad Aditya; Hasan, Safira; Zulaihah, Rina
PUDAK: Local Wisdom Community Journal Vol. 3 No. 1 (2024): Community Empowerment for Education, Spirituality, Environment, and Economic Su
Publisher : LPPM, STAI Al-Azhar Menganti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37812/pudak.v3i1.1944

Abstract

This assistance aims to increase the value of piety through training in prayer practices in accordance with what is taught by Islam. This community assistance is carried out in Tulung village, a community that has a less than good religious historical background. In the past, Tulung village was a PKI (Indonesian Communist Party) base area. The activities in this assistance are deepening the practice of bersanad prayer. Bersanad prayer is an in-depth study of movements and readings in obligatory and sunnah prayers. This bersanad prayer has an effort to connect prayer movements with teachers and scholars. This research was conducted by observing the people of Tulung village, Kedamean sub-district. The method used to carry out this community service is PAR (Participatory Action Research) where this assistance is very important to be a solution to problems in society. Participatory Action Research PAR is one of the research models looking for something related to the process that connects research with the process of social change.