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All Journal Pena Justisia: Media Komunikasi dan Kajian Hukum International Journal of Economics, Business and Accounting Research (IJEBAR)
Ari Wijaya, Oscarius Yudhi
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Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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Marketing Portfolio in Managing Uncertainty Risk During the Covid-19 Pandemic Ari Wijaya, Oscarius Yudhi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 1 (2021): IJEBAR, VOL. 5, ISSUE 01, MARCH 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i1.1944

Abstract

Apart from finance and accounting, marketing is an important aspect that determines the level of success in managing a business or company. The entrepreneurial marketing concept revolutionize marketing strategies rather than relying on approaches that have been used for long, especially by large companies. This study examines marketing as a management strategy. It focuses on the role of entrepreneurial marketing in marketing strategies and how it works in various companies when faced with market uncertainty risk. Marketing strategy is associated with risk management theory, including dealing with crisis due to a pandemic. Building a marketing concept to anticipate market uncertainty is not difficult provided it does not conflict with other key factors in entrepreneurial management. Entrepreneurial marketing is a common approach used by small businesses, though established companies utilize large media. In case of a pandemic, marketing proportionally combines the entrepreneurial and traditional approaches depending on uncertainties. This study shows that using different marketing strategies is still not sufficient to avoid uncertainty during a pandemic. The main solution in this regard should involve increasing purchasing power through social assistance and restoring people's mobility while limiting the risk of spreading Covid-19. Keywords: Entrepreneurial Marketing, Marketing Portfolio, Risk Management, Covid-19
Violent Thefts Involving Teenagers And Women (Criminology in Sociological Perspective) Ari Wijaya, Oscarius Yudhi; Muriman, Chairul -
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 23 No. 1 (2024): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v23i1.4035

Abstract

The goal of this research was to find a scientific explanation for the issue of women and teenagers being involved in violent theft crimes that have already started, as well as to find and construct theoretical justification based on current theories, including sources from books and research journals. This study employed a qualitative research design in conjunction with a literature review. According to the findings of research, women are viewed as potential home educators of their children and should be given recognition and equality, while teenagers are viewed as the country's future generation, potential leaders, and catalysts for community and national development. rather than feeling scared by his family or other societal members, he feels adequate in the social system of society. He thus isolates himself by creating an exclusive group, which prompts him to take illegal and/or violent acts, such as muggings and thefts, in violation of both community standards and the law.
Co-Authors Muriman, Chairul -