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All Journal Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship)
Osuagwu, Linus
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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ENTREPRENEURIAL MARKETING: CONCEPTUALIZATIONS, DIMENSIONAL PECULIARITIES AND RESEARCH INSTRUMENTATION Osuagwu, Linus
Journal of Business And Entrepreneurship Vol. 10 No. 2 (2022): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (November 2022 Edition)
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46273/jobe.v10i2.310

Abstract

Marketing and entrepreneurship are interrelated business activities. The entrepreneurial marketing construct has been associated with myriad of conceptualizations. Generally, entrepreneurial marketing is a creative, mainly unstructured, and vital practice for marketing decision-makers to achieve business efficiency and effective within their relevant contextual settings of operations. It is concerned with doing something new with ideas, goods, services, processes, or technology and refining these ideas, goods, services and processes to market segments and environments of interest in order to meet the market needs, demands, and opportunities in a new or different way. This means that entrepreneurial marketing is an innovative and creative process of marketing goods, services, and ideas to target market segments and environments of interest that have been hitherto unexploited. This conceptual paper synthesizes materials from relevant extant literature to conceptualize the entrepreneurial marketing construct, presents its dimensional peculiarities, and proposes a research agenda (with a research instrument) to investigate the construct in different business and cultural settings. The paper has theoretical and practical forms of values, especially when situated within different cultural (developed and developing countries) and business contexts (small and large business organizations).
ENTREPRENEURSHIP ATTITUDES AND MOTIVATIONS OF NIGERIAN STUDENTS Osuagwu, Linus
Journal of Business And Entrepreneurship Vol. 11 No. 2 (2023): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (November 2023 Edition)
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46273/jobe.v11i2.382

Abstract

This paper presents a comprehensive investigation into the entrepreneurship attitudes and motivations of Nigerian university students. Employing a descriptive research design, this study engaged in an extensive literature review, developed, and validated a tailored questionnaire, and analyzed responses from a diverse sample of students. The research reveals that Nigerian students exhibit a moderately low entrepreneurial attitude. Significantly, it uncovers that the primary motivation driving these students towards entrepreneurship is the allure of independence rather than financial incentives. The paper contributes theoretically by shedding light on the entrepreneurial inclinations within a developing country context, specifically Nigeria. It also extends the existing body of knowledge by highlighting the motivations and attitudes of Nigerian students towards entrepreneurship. These insights not only enrich academic discourse but also provide a basis for policy formulation and educational strategies aimed at nurturing entrepreneurship in Nigerian universities. The paper concludes with suggestions for future research, emphasizing the need to delve deeper into the factors influencing entrepreneurial attitudes in similar environments, especially developing countries.
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