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All Journal Jurnal IPTEK Bagi Masyarakat Jurnal Penelitian dan Pengabdian Masyarakat
Sunaningsih , Suci Nasehati
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Mechanical Engineering Physics Public Health Social Sciences Other

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Pendampingan Implementasi Strategi Digital Marketing untuk Meningkatkan Pendapatan Warung Komunal di Wisata Jalan Tol Kahyangan Ratnasari, Emma Dwi; Retnosari , Retnosari; Novitaningtyas , Ivo; Nurcahya, Yulida Army; Sunaningsih , Suci Nasehati
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v3i1.335

Abstract

This community service initiative aims to improve the performance of communal stalls in the Kahyangan Highway tourist area, Magelang Regency through digital marketing strategies. This activity, which was implemented on May 15, 2024, involved stall owners, academics from Tidar University, and digital marketing practitioners. The program focused on intensive training related to website development, social media management, and augmented reality technology. The results showed a significant increase in market visibility and customer traffic, leading to increased sales. The program also provided new insights to the warung owners on the importance of digital marketing for business competitiveness. Despite challenges such as limited access to advanced technology and the need for ongoing technical support, the program confirmed the great potential of digital marketing strategies to empower community-based tourism enterprises. The importance of continuous collaboration between academics and community stakeholders was also emphasized to support sustainable local economic development.
Literasi Perpajakan dan Pemberdayaan UMKM Batik di Magelang: Pendekatan Participatory Action Research Sitoresmi, Mumpuni Wahyudiarti; Sunaningsih , Suci Nasehati; Nugraheni, Agustina Prativi; Ockta, Adillia; Nur, Nuri Syifa' An
Jurnal IPTEK Bagi Masyarakat Vol 5 No 2 (2025)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v5i2.1391

Abstract

This tax literacy empowerment program aims to strengthen the capacity of Batik SMEs in Magelang to understand and fulfill tax obligations related to transactions with government institutions. Using a Participatory Action Research (PAR) approach, the program integrates technical training, digital simulations, group discussions, and reflective sessions to enhance participants’ conceptual understanding and practical skills. The pre-test and post-test results show a significant improvement, with average scores rising from 45.3 to 84.6. Qualitative findings from focus group discussions support this outcome, indicating increased confidence in operating digital tax systems and heightened awareness of the importance of proper tax governance for business sustainability. The program also encouraged the establishment of a community-based tax learning group as a platform for continued peer learning. Theoretically, these findings align with Kirchler’s (2007) fiscal literacy framework and community empowerment concepts, emphasizing the integration of cognitive, affective, and conative dimensions in shaping sustainable tax compliance behavior. This participatory educational model offers strong potential for replication in other SME clusters facing similar administrative challenges.
Co-Authors Emma Dwi Ratnasari Novitaningtyas , Ivo Nugraheni, Agustina Prativi Nur, Nuri Syifa' An Ockta, Adillia Retnosari , Retnosari Sitoresmi, Mumpuni Wahyudiarti Yulida Army Nurcahya