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All Journal Jurnal Intelektualita: Keislaman, Sosial, dan Sains I-ECONOMICS: A Research Journal on Islamic Economics Sistemasi: Jurnal Sistem Informasi AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen, Akuntansi, Ekonomi Countable (Contemporary Business and Sustainability Science)
Pertiwi, Citra
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences

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Pengaruh Word of Mouth, Personal Selling dan Kepercayaan terhadap Keputusan Menjadi Nasabah dengan Kepuasan Nasabah Sebagai Variabel Intervening di BMT Mitra Khazanah Palembang Yoga, M Satria Tirta; Mismiwati, Mismiwati; Pertiwi, Citra; Riduwansah, Riduwansah
Intelektualita Vol 11 No 1 (2022): Jurnal Intelektualita: Keislaman, Sosial, dan Sains
Publisher : Wakil Rektor III Bidang Kemahasiswaan dan Kerjasama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/intelektualita.v11i1.10375

Abstract

Penelitian ini bertujuan untuk menguji pengaruh word of mouth, personal selling dan kepercayaan terhadap keputusan menjadi nasabah dengan kepuasan nasabah sebagai variabel intervening di BMT Mitra Khazanah Palembang. Penelitian ini merupakan penelitian kuantitatif dengan objek penelitian anggota atau nasabah BMT Mitra Khazanah Palembang. Jumlah sampel sebanyak 90 responden. Penarikan sampel menggunakan metode accidental sampling. Teknik pengumpulan data pada penelitian ini menggunakan metode kuisioner. Adapun teknik analisis data yang digunakan ialah uji asumsi klasik, uji analisis jalur dan pengolahan data menggunakan IBM SPSS Statistic Version 15. Hasil penelitian ini menunjukan bahwa secara parsial word of mouth berpengaruh positif dan signifikan terhadap kepuasan nasabah dengan tingkat sig.0,000. Personal selling berpengaruh positif dan signifikan terhadap kepuasan nasabah dengan tingkat sig. 0,000. Kepercayaan berpengaruh positif dan signifikan terhadap kepuasan nasabah dengan tingkat sig. 0,000. Word of mouth berpengaruh negatif terhadap keputusan menjadi nasabah dengan tingkat sig.0,943. Personal selling berpengaruh negatif terhadap keputusan menjadi nasabah dengan tingkat sig. 0,093. Kepercayaan berpengaruh positif dan signifikan dengan tingkat sig. 0,008. Kepuasan berpengaruh positif terhadap keputusan menjadi nasabah dengan tingkat sig. 0,000. Adapun kepuasan nasabah secara partial mediation mampu mempengaruhi sebagai variabel intervening antara word of mouth, personal selling dan kepercayaan terhadap keputusan menjadi nasabah.
PENGARUH STRATEGI WORD OF MOUTH (WOM), SHARIA COMPLIANCE, DAN TINGKAT RELIGIUSITAS TERHADAP KEPUTUSAN MENJADI NASABAH DI PT. BANK MUAMALAT KANTOR CABANG UTAMA PALEMBANG Badi’ah, Laitatul; Fiandi, Mufti; Pertiwi, Citra
Jurnal Manajemen, Akuntansi, Ekonomi Vol. 1 No. 2 (2022): Jurnal Manajemen, Akuntansi, Ekonomi (September)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (277.169 KB) | DOI: 10.59066/jmae.v1i2.97

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi word of mouth (WOM), sharia compliance, dan tingkat religiusitas terhadap keputusan menjadi nasabah di PT. Bank Muamalat Kantor Cabang Utama Palembang. Sampel dipilih menggunakan teknik sampel aksidental. Data dalam penelitian ini adalah 100 responden. Teknik pengumpulan data menggunakan kuesioner. Penelitian ini menggunakan metode analisis regresi berganda untuk menganalisis data. Hasil penelitian membuktikan bahwa secara parsial, strategi word of mouth (WOM) berpengaruh positif dan signifikan terhadap keputusan menjadi nasabah, sharia compliance berpengaruh positif dan signifikan terhadap keputusan menjadi nasabah, dan tingkat religiusitas berpengaruh positif dan signifikan terhadap keputusan menjadi nasabah. Secara simultan, strategi word of mouth (WOM), sharia compliance, dan tingkat religiusitas berpengaruh positif dan signifikan terhadap keputusan menjadi nasabah di PT. Bank Muamalat Kantor Cabang Utama Palembang. Hasil penelitian ini diharapkan memberikan manfaat bagi PT. Bank Muamalat Kantor Cabang Utama Palembang untuk meningkatkan keputusan menjadi nasabah melalui strategi word of mouth (WOM), sharia compliance, dan tingkat religiusitas.
DAMPAK SOSIAL EKONOMI MASYARAKAT TERHADAP BERDIRINYA INDUSTRI PABRIK KERTAS DI DESA SUNGAI BAUNG KECAMATAN AIR SUGIHAN KABUPATEN OGAN KOMERING ILIR (OKI) Pertiwi, Citra
I-Economics Vol 8 No 1 (2022): I-ECONOMICS: A Research Journal on Islamic Economics
Publisher : Islamic Economics Program, Faculty of Islamic Economics and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/ieconomics.v8i1.12451

Abstract

Penelitian ini membahas tentang dampak industri dari sosial ekonomi, apakah dampak industri pabrik kertas membawa pengaruh terhadap pola sosial ekonomi masyarakat dan apakah dengan adanya industri pabrik kertas membawa dampak terhadap pendidikan, kesehatan, pendapan, dan fasilitas hidup. Responden dalam penelitian ini adalah masyarakat di desa sungai baung kecamatan air sugihan. Jumlah responden dalam penelitian ini ditetapkan 109 responden dengan menggunakan teknik pengambilan sampling jenuh. Penelitian ini menggunakan analisis spss. Hasil penelitian ini menunjukkan bahwa: pendidikan, kesehatan, pendapatan, dan fasilitas hidup berpengaruh positif dan signifikan terhadap berdirinnya industri pabrik kertas.
Classification of Thyroid Class using ID3 Algorithm and Artificial Neural Network (ANN) Henisaniyya, Nabila; Pertiwi, Citra; Desiani, Anita; Amran, Ali; Arhami, Muhammad
Sistemasi: Jurnal Sistem Informasi Vol 14, No 1 (2025): Sistemasi: Jurnal Sistem Informasi
Publisher : Program Studi Sistem Informasi Fakultas Teknik dan Ilmu Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/stmsi.v14i1.3440

Abstract

Thyroid disease refers to a range of conditions or issues affecting the thyroid gland. This gland, located below the Adam’s apple, is responsible for coordinating various metabolic processes in the body, making its function essential. Early detection of thyroid symptoms is crucial as an initial step in planning the necessary treatments to prevent more severe thyroid-related health risks. One commonly applied method for early detection involves classification using a data mining approach. Among the algorithms frequently used for classification are the ID3 algorithm and Artificial Neural Networks (ANN). This study aims to obtain the best classification results for detecting thyroid disease by comparing these two algorithms. The accuracy results for percentage split testing were 88% for ID3 and 90% for ANN. Meanwhile, the accuracy values for K-Fold cross-validation were 93% for the ID3 algorithm and 95% for the ANN algorithm. Additionally, the overall average precision and recall values for both algorithms were above 75% for percentage split testing and above 90% for K-Fold cross-validation. The results indicate that ANN achieved higher percentages compared to ID3. Based on the accuracy, precision, and recall values obtained from both algorithms, it can be concluded that the ANN algorithm performs better than ID3 in classifying thyroid disease.
The Impact of Financial Structure and Liquidity on Tax Avoidance: The Moderating Role of Institutional Ownership in Indonesia’s Consumer Goods Sector Pertiwi, Citra; Waluyo, Waluyo; Putra, Yananto Mihadi
Countable (Contemporary Business and Sustainability Science) Vol. 1 No. 2 (2024)
Publisher : Inisiatif Masyarakat Jurnal Indonesia (IMAJI)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of Thin Capitalization, Profitability, and Liquidity on Tax Avoidance, as well as evaluate the role of institutional ownership moderation in these relationships in consumer goods sector companies listed on the Indonesia Stock Exchange (IDX) during the 2019-2022 period. The formulation of the problems raised in this study includes whether Thin Capitalization, Profitability, and Liquidity affect Tax Avoidance and whether Institutional Ownership can moderate the influence of these three variables on Tax Avoidance. This study uses a quantitative method with a causality approach. The data used is secondary data obtained from the company's financial statements, which are analyzed using multiple linear regression and moderate regression analysis (MRA). The results show that Thin Capitalization has a negative and significant influence on Tax Avoidance, while Profitability has no significant influence. Liquidity also has a negative and significant effect on Tax Avoidance. Furthermore, institutional ownership was proven to moderate the influence of profitability on tax avoidance significantly, but it did not significantly moderate the influence of thin capitalization and liquidity. The implications of this study are the importance of considering capital structure and liquidity in corporate tax management, as well as the role of institutional supervision in strengthening the influence of profitability on tax avoidance decisions. The latest of this research lies in incorporating the moderation variables of Institutional Ownership in analyzing the influence of financial factors on Tax Avoidance, especially in the context of consumer goods sector companies in Indonesia.
Analisis Tindakan Preventif Penggunaan Narkoba Pada Remaja Usia Produktif di Surabaya menggunakan PYD Logic Model Studi Kasus: Rumah RANJAU SMAN 21 Surabaya Mulyaningsih, Sri; Pertiwi, Citra
Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2019): Agustus
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/aks.v3i2.3048

Abstract

In third world countries, controlling the use and consumption of alcohol, tobacco, and types of drugs that can influence other awareness becomes an important national issue. In the first stage, the use of illegal drugs can be associated with an increased risk of criminal activity caused by loss of awareness and disorders of the psychiatric condition. Including Indonesia, which showed an increasing trend in the BNN report in 2010-2015. In following up on these problems, researchers used a qualitative methodology using the Positive Youth Development (PYD) model and produced a tool called a Mine House. As a result, the formation of a Mine House as one of the real implementations of the development of the PYD model has proven to be able to improve the capabilities of young people including students of SMAN 21 Surabaya. Therefore, it can be concluded that the PYD logic model that has been applied in many developing countries is proven to be able to be applied in Indonesia, one of which is at SMAN 21 Surabaya with the Mine Houses tool as a medium for young communities to contribute positively.
Co-Authors Ali Amran Anita Desiani Arhami, Muhammad Badi’ah, Laitatul Henisaniyya, Nabila MISMIWATI, MISMIWATI MISMIWATI Muftifiandi Muftifiandi, Muftifiandi Riduwansah, Riduwansah Sri Mulyaningsih Waluyo Waluyo Yananto Mihadi Putra Yoga, M Satria Tirta