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All Journal Indonesia Accounting Journal Jurnal Nasional Manajemen Pemasaran dan SDM
Nugraha, Helmi
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Economics, Econometrics & Finance Social Sciences

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Stock return determinants in Indonesia Nurhayati, Enung; Hamzah, Amir; Nugraha, Helmi
Indonesia Accounting Journal Vol 3, No 1 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32400/iaj.32196

Abstract

The purpose of this study is to provide empirical evidence regarding the effect of capital structure, company, size, earnings quality on stock returns with stock liquidity as an intervening variable. The method used in this study is descriptive and verification methods. This study uses 17 listed firms in Indonesia Stock Exchange as the sample specifically for the textile and garment industry over the period of 2014 to 2018 and analyzed by path analysis. The results show that capital structure, firm size, and earnings quality have significant and positive effects directly on stock returns and indirectly through stock liquidity. These findings imply that capital structure, firm size, earnings quality, and stock liquidity shall form positive information to investors under condition high trust of investors as the impact of decreasing asymmetric information. Consistent with signaling theory, this study proves that positive information on investors will be formed if there is an increase in investor confidence as a result of reduced information asymmetry.
Peran Perceived Value Dalam Memediasi Pengaruh E-Wom Terhadap Minat Beli Mahasiswa Generasi Z di Universitas Perjuangan Tasikmalaya (Shopee Case Study) Ashari, Riki Aksan Aji; Huhamad Pauzy, Depy; Nafilah Faza, Shita; Nugraha, Helmi; Husni Herlisana Putra, Fajril
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 7 No. 1 (2026): International journal of marketing & Human Resourches Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v7i1.3315

Abstract

This research aims to analyze the role of perceived value in mediating the effect of electronic word of mouth (e-WOM) on the purchase intention of Generation Z students who use Shopee at Universitas Perjuangan Tasikmalaya. This study employed a quantitative, survey-based approach. The sampling technique used was purposive sampling with a total of 100 respondents who had previously made purchases through Shopee. Data were collected using an online questionnaire measured with a five-point Likert scale. . The results indicate that e-WOM has a positive and significant effect on both perceived value and purchase intention. Furthermore, perceived value has a positive and significant effect on purchase intention and partially mediates the relationship between e-WOM and purchase intention. These findings suggest that user-generated content, such as reviews and recommendations on the Shopee platform, enhances consumers’ perceived value, thereby increasing their purchase intention.
Co-Authors Amir Hamzah Ashari, Riki Aksan Aji Enung Nurhayati, Enung Huhamad Pauzy, Depy Husni Herlisana Putra, Fajril Nafilah Faza, Shita