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The Halal Tourism Preferences: The Role of Brand Awareness, Attitudes, and Social Norms Among Muslim and Non-Muslim Travelers Setyaningsih, Ira; Kurniatanty, Isma; Ovianti, Dita; Intan Maharani, Novia
Journal of Industrial Engineering and Halal Industries Vol. 5 No. 2 (2024): Journal of Industrial Engineering and Halal Industries (JIEHIS)
Publisher : Industrial Engineering Department, Faculty of Science and Engineering, UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jiehis.4946

Abstract

This research focuses on the influence of brand awareness, attitudes, and social norms on the intentions of Muslim and non-Muslim tourists to visit Lombok as a Halal tourism destination. Lombok has been designated by the Indonesian government as a center for Islamic tourism, providing a complementary option to Bali’s Hindu cultural tourism. The study utilized the Theory of Planned Behavior and gathered data via an online survey involving 123 participants, 56 non-Muslims and 67 Muslims. The results indicated that Halal brand awareness and social norms did not significantly impact non-Muslim tourists' intentions to visit Lombok. At the same time, brand awareness also did not affect Muslim tourists. Attitudes were identified as the main factor influencing their willingness to visit. Interestingly, the R-squared values differed notably between the two groups, with the variables accounting for 58.1% of non-Muslim tourists' decisions but only 39.9% for Muslim tourists. This research offers new insights into Halal tourism from both Muslim and non-Muslim perspectives.
Genetic Profiling of Sida rhombifolia Originated from Several Indonesian Ethnicities Based on Sequence-Related Amplified Polymorphism Markers Solihah, Jumailatus; Kurniatanty, Isma; Subositi, Dyah; Maruzy, Anshary; Martiwi, Ika Nugraheny Ari; Ainy, Erny Qurrotul; Anam, Khoirul; Dina, Aslikh Lana
Jurnal Biodjati Vol 6 No 2 (2021): November
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/biodjati.v6i2.14553

Abstract

Sida rhombifolia is one of wild flowering plants that grows easily in many habitats with moderate humidity, with some usefulness in traditional medicine. Genetic characterization of Sida rhombifolia accessions originated from 12 ethnicities of Indonesia was analyzed based on Sequence-Related Amplified Polymorphism (SRAP) Markers. The genomic DNA were extracted from leaf samples and then were characterized by using the SRAP marker system according to Li and Quiros (2001). Nine pairs of SRAP primer resulted high polymorphic bands and were used in the genetic profiling. The data analysis was performed using GenAlEx to calculate genetic distance, Principal coordinate analysis, and Analysis of Molecular Variance (AMOVA), also using POPGENE to assess genetic diversity (Hs and Ht) and Nm to predict gene flow among populations. The coordinate analysis showed that the accessions originated from ethnicities along Wallacean line tend to differ genetically from most other locations. However, the results of analysis of molecular variance suggested that there were only slight differences (0.1%) found between ethnicities, while most genetic variances (99.9%) were found mostly among accessions within populations. The results suggested that there was an extensive genetic flow and plant spreading among Sida rhombifolia plant populations, resulting more homogenous genetic characters among most populations, while high diversity within population. The calculation of the number of migration (Nm = 1.7341) confirmed that the high rate of gene flow had occurred between populations.