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All Journal I-ECONOMICS: A Research Journal on Islamic Economics MALIA: Journal of Islamic Banking and Finance Al-Sharf: Jurnal Ekonomi Islam Al Dzahab West Science Interdisciplinary Studies West Science Interdisciplinary Studies INASJIF Journal of International Multidisciplinary Research
Masrina, Masrina
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Journal : Al-Sharf: Jurnal Ekonomi Islam

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Faktor-Faktor Perilaku Konsumtif Mahasiswa Terhadap Produk Kosmetik Berlabel Halal Maharani, Dewi; Masrina, Masrina; Aulia Putra, Ananda; Kalsum, Ummi
Al-Sharf: Jurnal Ekonomi Islam Vol 5, No 2 (2024)
Publisher : Yayasan Rahmat Islamiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56114/al-sharf.v5i2.11722

Abstract

This research uses a quantitative research approach, using the independent variables price and religiosity, while the dependent variable is students' purchasing decisions. The results of this research can be concluded that there is a partial influence on the price variable (X1) on students' decisions (Y) on student decision variables in purchasing cosmetic products labeled halal. Meanwhile, simultaneously the variable price (X1) and religiosity (X2) on the decision variable (Y) of students in purchasing cosmetic products labeled halal have a significant influence. With a coefficient of determination (R Square) value of 0.553, this means that the variables price (X1) and religiosity (X2) influence students' decisions (Y) in purchasing cosmetic products labeled halal by 55.3% and the remainder is influenced by other variables.
Co-Authors Abdul Fattah Alni, Verina Ayustri Aulia Putra, Ananda Hasanah, Ikhwatun Lestari, Dinda Maharani, Dewi Muhtadi, Muhamad Ammar Muzayyin, Ahmad Nurul Fauziah Patmawati, Sri Ummi Kalsum Wibowo, Fatria Ulfa