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All Journal Jurnal Sasindo Unpam Journal of Language, Literature, and Educational Research
Pelangi, Garris
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Improving Students’ Writing Skills in Advertising Text Through Audio Visual Media at The Junior High School Level Pelangi, Garris; Akkhakraisi, Piyanart
Journal of Language, Literature, and Educational Research Vol. 2 No. 2 (2025): December
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jolle.v2i2.2297

Abstract

Purpose of the study: This study aims to examine the effectiveness of audio-visual media in improving students’ writing skills in advertisement texts among eighth-grade students at SMPN 87 Jakarta. Methodology: The research employed a quantitative experimental design using a one-group pretest–posttest model. The participants were eighth-grade students selected through random sampling. Data were collected through writing tests focusing on advertisement text composition and analyzed using descriptive statistics and inferential analysis with a paired-sample t-test. Main Findings: The findings indicate a significant improvement in students’ advertisement text writing skills after the implementation of audio-visual media. The mean post-test score (84.56) was higher than the mean pre-test score (71.25), and the calculated t-value (5.46) exceeded the critical t-value (2.04), demonstrating a statistically significant effect. The improvement reflects students’ enhanced ability to develop persuasive content, organize ideas, and apply appropriate language features in advertisement texts. Novelty/Originality of this study: This study contributes to language learning research by providing empirical evidence on the effectiveness of audio-visual media specifically for teaching advertisement text writing at the junior high school level. Unlike studies that focus broadly on multimedia use, this research emphasizes the alignment between instructional media, learning materials, and writing objectives, offering a practical model for integrating audio-visual resources into writing instruction.
PEMANFAATAN APLIKASI CANVA SEBAGAI MEDIA PEMBELAJARAN BAHASA DAN SASTRA INDONESIA JENJANG SMA/MA Pelangi, Garris
Jurnal Sasindo UNPAM Vol. 8 No. 2 (2020): Jurnal Sasindo UNPAM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/sasindo.v8i2.79-96

Abstract

Artikel ini merupakan penelitian pengembangan yang  mengandalkan beberapa literasi yang  didapat dan dijabarkan. Menggunakan pendekatan deskriptif kualitatif. Pembahasan ini mengenai pemanfaatan aplikasi Canva sebagai media pembelajaran bahasa Indonesia. Media pembelajaran sangatlah diperlukan oleh guru dalam menunjang dan mendukung suatu pengajaran dalam pendidikan. Media merupakan alat bantu yang digunakan guru dalam mengajar, selain menggunakan buku atau metode ceramah, guru pun diharapkan mempunyai media pembelajaran yang berbeda dan menyesuaikan materi serta kondisi pada peserta didiknya masing-masing. Dewasa ini, perkembangan teknologi semakin pesat dan maju, setiap orang diharapkan dapat mengerti teknologi sebagai penunjang segala aktivitas yang ada, begitupun dalam ranah pendidikan. Guru serta peserta didik dapat memanfaatkan media pembelajaran berbasis teknologi salah satunya ialah aplikasi Canva. Canva merupakan aplikasi berbasis online dengan menyediakan desain menarik berupa template, fitu-fitur, dan kategori-kategori yang diberikan di dalamnya. Dengan desain yang beragam dan menarik, membuat proses pembelajaran menjadi tidak membosankan. Dengan menggunakan aplikasi Canva, guru dapat mengajarkan ilmu pengetahuan, kreativitas, serta keterampilan yang akan didapatkan untuk peserta didik, sehingga media ini juga dapat dimanfaatkan dalam berbagai ranah kehidupan. 
Improving Students’ Writing Skills in Advertising Text Through Audio Visual Media at The Junior High School Level Pelangi, Garris; Akkhakraisi, Piyanart
Journal of Language, Literature, and Educational Research Vol. 2 No. 2 (2025): December
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jolle.v2i2.2297

Abstract

Purpose of the study: This study aims to examine the effectiveness of audio-visual media in improving students’ writing skills in advertisement texts among eighth-grade students at SMPN 87 Jakarta. Methodology: The research employed a quantitative experimental design using a one-group pretest–posttest model. The participants were eighth-grade students selected through random sampling. Data were collected through writing tests focusing on advertisement text composition and analyzed using descriptive statistics and inferential analysis with a paired-sample t-test. Main Findings: The findings indicate a significant improvement in students’ advertisement text writing skills after the implementation of audio-visual media. The mean post-test score (84.56) was higher than the mean pre-test score (71.25), and the calculated t-value (5.46) exceeded the critical t-value (2.04), demonstrating a statistically significant effect. The improvement reflects students’ enhanced ability to develop persuasive content, organize ideas, and apply appropriate language features in advertisement texts. Novelty/Originality of this study: This study contributes to language learning research by providing empirical evidence on the effectiveness of audio-visual media specifically for teaching advertisement text writing at the junior high school level. Unlike studies that focus broadly on multimedia use, this research emphasizes the alignment between instructional media, learning materials, and writing objectives, offering a practical model for integrating audio-visual resources into writing instruction.
Co-Authors Akkhakraisi, Piyanart