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All Journal Forum Agribisnis Jurnal Aktiva : Riset Akutansi dan Keuangan
Yulianti, Risma
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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FAKTOR-FAKTOR YANG MEMPENGARUHI PROFITABILITAS PADA PERUSAHAAN MANUFAKTUR SEKTOR FARMASI YANG TERDAFTAR DI BEI PERIODE 2017 - 2018 Heliani; Yulianti, Risma
Jurnal Aktiva : Riset Akuntansi dan Keuangan Vol 1 No 3 (2020): Jurnal AKTIVA
Publisher : Nusa Putra University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/aktiva.v2i1.40

Abstract

The pharmaceutical sector is a manufacturing company engaged in the health sector. This research was conducted to analyze whether profitability is influenced by the current ratio, debt ratio, sales growth and firm size using multiple linear regression analysis through SPSS. The population consists of 10 companies, namely pharmaceutical sector companies listed on the IDX for the 2017 - 2018 period. The use of a sample of 14 samples was determined by purposive sampling. Successful research shows that profitability is not influenced by the current ratio, debt ratio, sales growth and firm size.
Media Sosial Instagram Sebagai Sarana Promosi Untuk Meningkatkan Minat Beli Konsumen (Studi Kasus Pada Mini Organic Mart Surabaya) Yuliati, Nuriah; Andrian Syah, Mirza; Yulianti, Risma
Forum Agribisnis Vol. 15 No. 1 (2025): FA VOL 15 NO 1 MARET 2025
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.15.1.26-35

Abstract

Mini Organic Mart is a retail business that offers quality healthy and organic products. Mini Organic Mart has been promoting using social media, especially Instagram, since 2016, but the way to attract consumer attention through social media is still limited. Based on a preliminary survey, the average number of "likes" on popular uploads is only around 15. For business accounts, this figure is relatively low. The aim of this research is to analyze the influence of promotions via social media, especially Instagram, on consumer buying interest. The analytical method used in this research is Crosstabulation and SEM-PLS analysis, especially through the WarpPLS 7.0 program. Primary data was obtained through distributing questionnaires via Instagram stories, samples were taken from 100 respondents via followers @jualprodukorganik_mom. The results of the research state that the promotions carried out by Mini Organic Mart through its Instagram account have a positive and significant influence on consumer buying interest.
Co-Authors Heliani Mirza Andrian Syah Nuriah Yuliati