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All Journal JIIP (Jurnal Ilmiah Ilmu Pendidikan) LEGAL BRIEF
Sultan, Muh. Iqbal
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Humanities Education Law, Crime, Criminology & Criminal Justice Mathematics Other

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Pemanfaatan Big Data Bagi Praktisi Public Relations Pertamina Regional Sulawesi Ananda, Indriani Dewi Resky; Sultan, Muh. Iqbal; Karnay, Sudirman
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 5 No. 11 (2022): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (208.907 KB) | DOI: 10.54371/jiip.v5i11.1074

Abstract

Penelitian ini bertujuan untuk menganalisis penggunaan big data bagi praktisi humas di Pertamina regional Sulawesi. Metode yang digunakan adalah metode deskriptif kualitatif. Dalam pengumpulan data menggunakan teknik pengumpulan data wawancara mendalam, observasi, dokumentasi, jurnal, dan media informasi yang ada hubungannya dengan masalah yang diteliti. Analisis data menggunakan teknik analisis menurut Miles dan Huberman yang terdiri dari reduksi data, penyajian, dan penarikan kesimpulan. Validitas data dilakukan dengan teknik triangulasi data. Hasil penelitian menunjukkan bahwa penggunaan big data bagi praktisi humas di Pertamina regional Sulawesi adalah sebagai berikut; Big data digunakan untuk media monitoring, big data menentukan sentimen perusahaan dan mengidentifikasi pesaing perusahaan, dan berita perusahaan yang mampu big data. Penelitian ini didasarkan pada teori strukturasi adaptif, yang mengkaji keberadaan teknologi informasi baru dalam suatu perusahaan atau organisasi berdasarkan struktur perusahaan. Dengan big data ini, praktisi humas di Pertamina regional Sulawesi dapat memanfaatkan teknologi big data untuk pekerjaan yang lebih cepat dan mudah.
DADPRO Marketing Communication Strategy In Attracting Corporate Cli-ents In Makassar: A Study Of Communication Management Based On SWOT Analysis Andika, Andika; Akbar , Muh.; Sultan, Muh. Iqbal; Sahrir , Sultan
LEGAL BRIEF Vol. 15 No. 1 (2026): April: Law Science and Field
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/legal.v15i1.1637

Abstract

Global digital developments encourage companies to implement a more integrated and adaptive marketing communication strategy to technological changes. The event organizer industry in Makassar faces increasingly fierce competition so that the right strategy is needed to attract corporate clients. This study aims to analyze DADPRO's marketing communication strategy in attracting corporate clients with a communication management approach based on SWOT analysis. This study uses a descriptive quantitative method with data collection techniques through questionnaires, observations, and documentation of 44 respondents selected using purposive sampling. Data analysis was carried out using IFAS and EFAS matrices to identify the company's internal and external factors. The results of the study showed that DADPRO had an IFAS value of 2.43 and an EFAS of 2.84 which placed the company in Quadrant I (aggressive strategy). This shows that DADPRO has great strength and opportunity in developing marketing communication strategies, especially through digital marketing and personal approaches. The conclusion of this study shows that DADPRO is in a strategic position to grow, but it needs to improve digital marketing integration, HR competence, and brand strengthening
Co-Authors Akbar , Muh. Ananda, Indriani Dewi Resky Andika Andika Karnay, Sudirman Sahrir , Sultan