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All Journal JIIP (Jurnal Ilmiah Ilmu Pendidikan) The Kalimantan Social Studies Journal
Sultan, Muh. Iqbal
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Humanities Education Environmental Science Mathematics Social Sciences Other

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Pemanfaatan Big Data Bagi Praktisi Public Relations Pertamina Regional Sulawesi Ananda, Indriani Dewi Resky; Sultan, Muh. Iqbal; Karnay, Sudirman
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 5 No. 11 (2022): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (208.907 KB) | DOI: 10.54371/jiip.v5i11.1074

Abstract

Penelitian ini bertujuan untuk menganalisis penggunaan big data bagi praktisi humas di Pertamina regional Sulawesi. Metode yang digunakan adalah metode deskriptif kualitatif. Dalam pengumpulan data menggunakan teknik pengumpulan data wawancara mendalam, observasi, dokumentasi, jurnal, dan media informasi yang ada hubungannya dengan masalah yang diteliti. Analisis data menggunakan teknik analisis menurut Miles dan Huberman yang terdiri dari reduksi data, penyajian, dan penarikan kesimpulan. Validitas data dilakukan dengan teknik triangulasi data. Hasil penelitian menunjukkan bahwa penggunaan big data bagi praktisi humas di Pertamina regional Sulawesi adalah sebagai berikut; Big data digunakan untuk media monitoring, big data menentukan sentimen perusahaan dan mengidentifikasi pesaing perusahaan, dan berita perusahaan yang mampu big data. Penelitian ini didasarkan pada teori strukturasi adaptif, yang mengkaji keberadaan teknologi informasi baru dalam suatu perusahaan atau organisasi berdasarkan struktur perusahaan. Dengan big data ini, praktisi humas di Pertamina regional Sulawesi dapat memanfaatkan teknologi big data untuk pekerjaan yang lebih cepat dan mudah.
Analysis of Communication Patterns of Gocar Drivers in Improving Services to Customers in Makassar City Montalili, Restu Satriana; Sultan, Muh. Iqbal; Sonni, Alem Febri
The Kalimantan Social Studies Journal Vol 6, No 2 (2025): THE KALIMANTAN SOCIAL STUDIES JOURNAL, APRIL 2025
Publisher : Program Studi Pendidikan IPS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/kss.v6i2.14834

Abstract

This study aims to explain the communication patterns carried out by Gocar drivers in improving and maintaining their services to customers in Makassar City. A driver is said to be able to fulfill the standard of service procedures if they carry out the rules that have been set, such as the minimum and maximum number of passengers in a day so that the partner's target is met to get a reward or bonus from the online application provider. Not only that, the assessment of the customer (user) to the online transportation provider application partner also greatly affects the driver's performance. The research method used is qualitative with a case study approach. Means of observation, in-depth interviews, and literature study carried out data collection techniques. The results showed that online transport impacts and influences people's transport needs. But behind that, partners as parties who cooperate with online transportation provider applications are also required to provide their best service performance to customers (users). Starting from driving skills, how to behave, driving equipment, and even how to communicate to maintain the driver's performance. As a sign or measure of an online transport driver's ability to carry out his duties well, this provider application provides an assessment space for customers. The assessment after booking on the application in question is the provision of star marks by the customer on the service felt during the trip.
Co-Authors Ananda, Indriani Dewi Resky Karnay, Sudirman Montalili, Restu Satriana Sonni, Alem Febri